Apple, Publishers Make Offers to Settle EU Ebook Investigation
August 31, 2012 11:53 AM
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They offered to let Amazon and other retailers to sell ebooks at a discount for two years
An Apple ebook deal may be in the works after a long 10 months of investigation by the European Union (EU).
Apple and four major publishers that are being investigated have started offering antitrust concessions in an effort to ward off fines and further trouble. The four publishers are
Harper Collins (News Corp., U.S.A.),
Simon & Schuster (CBS Corp., U.S.A.),
Hachette Livre (Lagardère Publishing France) and
Verlagsgruppe Georg von Holzbrinck (owner of inter alia Macmillan, Germany).
Penguin (Pearson Group, United Kingdom) is also being investigated, but did not submit a proposal.
One offer from Apple and the four publishers was to allow Amazon and other retailers to sell ebooks at a discount for two years. The Commission is now looking into whether these concessions are enough by taking opinions from the industry.
European Commission opened a formal antitrust investigation
into whether the five international e-book publishers had been practicing anti-competitive tactics with the help of Apple and its e-book store iBooks
. More specifically, the Commission wanted a closer look at the agency pricing model that the publishers adopted with Apple, which allows publishers to set a price for their ebooks and Apple takes a 30 percent cut. However, the publishers can't sell those same books on other retail sites like Amazon for a lower price.
This was not only seen as anticompetitve by the European Commission, but also the U.S. Department of Justice (DOJ).
DOJ sued Apple and the publishers
in April 2012 over the agency pricing model.
Simon & Schuster and
Hachette Livre decided to settle the case with the U.S. DOJ.
Penguin and Macmillan have decided to fight the antitrust case.
The U.S. bench trial in the Apple e-book case will start
June 3, 2012
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RE: How Generous
8/31/2012 2:48:17 PM
It's exactly why the publishers should be banding together to sell and distribute their own content. If they don't, someone else will and they will eventually be cut out of the transaction all together. Authors can already dis-intermediate publishers, hire their own editor for cheap and go straight to Amazon. Instead they try to protect their existing business model when it's obsolescence is virtually guaranteed if they stay the course.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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