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Print 15 comment(s) - last by gentryfunk.. on Jan 16 at 6:47 PM

Nikon says goodbye to the market it helped to popularize

In a little more than ten years after its first baby steps into the digital age, Nikon's efforts have nearly put the final nail in the coffin for its film cameras. The company has decided to abandon its roots in the film camera industry and move full steam ahead with its ever expanding lineup of digital camera products.  The company is also seeing rising demand for digital SLR cameras as traditional film and P&S digital camera owners decide to upgrade.  Digital cameras now make up for 95% of Nikon's total camera sales. 

However, all is not lost for the hardcore Nikon film camera fans out there. According to Nikon, they will still manufacture the F6 (professiona) and FM10 (amateur) as well as the manual focus 85mm f/2.8D PC Micro-Nikkor lenses.  Support for these products will continue for ten years after Nikon's last date of sale.



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Numbers...
By MScrip on 1/14/2006 10:13:35 AM , Rating: 2
You can argue numbers all you want... but NIKON has just announced it will abandon making film cameras do focus on digital. They've done the research, the ARE the research, and they have made a decision.

Is it the right time? They think so. Have consumer cameras reached the point where they can truly replace film. Not yet... But when 95% of Nikon's cameras sold are digital... it makes sense to focus on them.

Some people will still use film. But, the general public is pretty happy using digital cameras, no matter how inferior they are to film.




"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay











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