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Kindle fire now accounts for 22% of U.S. tablet sales

While the Apple iPad (now in its third generation) has dominated the global tablet market, the tablet that has come the closest to making some headway against the market leader is the Kindle Fire from Amazon. With the next generation of Kindle Fire tablets incoming, Amazon issued a press release today stating that the first generation Kindle Fire is now "sold out".
 
Well in this case, "sold out" likely just means Amazon has ended production of the original Kindle Fire so it can ramp up production for the next generation of tablets. Amazon goes on to say that the Kindle Fire is Amazon's most successful product launch to date and that it has captured 22 percent of the U.S. tablet market in only nine months.
 
“We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon,” said Jeff Bezos, Amazon.com Founder and CEO. “This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem.”


Alleged next generation Kindle Fire [Image Source: The Verge]
 
In addition to the news about the original Kindle Fire's departure from this earth, The Verge has scored a solitary image of what it claims to be the next generation Kindle Fire.
 
Earlier reports have indicated that the second generation Kindle Fire will be available in both 7" and 10" varieties. Amazon is expected to announce the new Kindles in a Sept. 6 press conference.

Sources: Amazon, The Verge



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RE: Sooo...
By theapparition on 9/4/2012 1:01:16 PM , Rating: 2
quote:
As usual Horace Dediu at Asymco does the most rigorous and objective data analysis on Kindle sales.


Yes, very thorough analysis, yet:

quote:
We know that Kindle probably lost money at the price charged. Perhaps it’s on the order of $40 per unit.

So he claims to extrapolate how many Kindles are sold, yet has no idea how much the cost of production is?

iSupply already had a teardown, and when factoring in Amazon's supply chain, concluded that they are making a slim profit. Barne's and Noble offer a similar product, although with better specs also priced close, and B&N is in no position to take a loss on anything.

And most importantly, Google has the Nexus7 priced similarly. A product that, spec wise, is far superior in every way compared to the Fire. And one that Google has admitted to be a break even product (Asus actually profits from the manufacture).

Forgive me if I find your highly reputable and objective source less than credible.


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