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Print 37 comment(s) - last by TakinYourPoint.. on Aug 29 at 3:17 PM

Apple's new retail chief looks to trim the fat

Odd things have been happening at Apple retail stores over the last few weeks. Earlier this month, reports started surfacing that a number of retail workers at Apple store locations had been laid off. Apple responded to those reports by saying that it had "messed up" in its retail hiring formula but hadn't laid anyone off. 
 
"Making these changes was a mistake and the changes are being reversed," said Kristin Huguet, Apple spokeswoman, at the time. "Our employees are our most important asset and the ones who provide the world-class service our customers deserve."
 
However, reports are coming in that Apple stores are seeing their budgets cut, and a bigger emphasis is being placed on revenue. With a market cap of well over $600B and record profits quarter after quarter, it seems a bit odd to be placing such a heavy focus on revenue and cutting the budget of its retail outlets which have historically been very customer friendly. ifoAppleStore.com reports that employees still haven't received an official explanation of changes made in staffing levels, and that signs continue that Apple is focusing on revenues and profit instead of customer satisfaction.
 
According to sources cited by ifoAppleStore.com, employee performance standards have been modified to place an emphasis on sales functions. Reports also indicate that more small products will be stocked at Apple retail stores and several budget categories for the retail outlets have been cut, including the budget for store maintenance.
 
Sources say that workers are allegedly being evaluated based on the number of contracts sales for iPhones they're able to generate and a number of "essentials per hero product" sold with each product such as cases, and accessories. The sources also indicate that the number of training areas in stores is being reduced to accommodate the extra small products and accessories.

Sources: IFO Apple Store, Apple Insider



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RE: I'm sorry
By semiconshawn on 8/28/2012 5:02:02 PM , Rating: 2
quote:
Apple customers just are far more gullible than others and will pay a premium for shinier things than others have.


Exactly. I mean seriously a Samsung S3 is what like $199-$299 on contract and an iPhone is like $199-$299 on contract.


RE: I'm sorry
By TakinYourPoints on 8/28/2012 5:26:00 PM , Rating: 1
Facts have no place in a circlejerk


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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