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Print 37 comment(s) - last by TakinYourPoint.. on Aug 29 at 3:17 PM

Apple's new retail chief looks to trim the fat

Odd things have been happening at Apple retail stores over the last few weeks. Earlier this month, reports started surfacing that a number of retail workers at Apple store locations had been laid off. Apple responded to those reports by saying that it had "messed up" in its retail hiring formula but hadn't laid anyone off. 
 
"Making these changes was a mistake and the changes are being reversed," said Kristin Huguet, Apple spokeswoman, at the time. "Our employees are our most important asset and the ones who provide the world-class service our customers deserve."
 
However, reports are coming in that Apple stores are seeing their budgets cut, and a bigger emphasis is being placed on revenue. With a market cap of well over $600B and record profits quarter after quarter, it seems a bit odd to be placing such a heavy focus on revenue and cutting the budget of its retail outlets which have historically been very customer friendly. ifoAppleStore.com reports that employees still haven't received an official explanation of changes made in staffing levels, and that signs continue that Apple is focusing on revenues and profit instead of customer satisfaction.
 
According to sources cited by ifoAppleStore.com, employee performance standards have been modified to place an emphasis on sales functions. Reports also indicate that more small products will be stocked at Apple retail stores and several budget categories for the retail outlets have been cut, including the budget for store maintenance.
 
Sources say that workers are allegedly being evaluated based on the number of contracts sales for iPhones they're able to generate and a number of "essentials per hero product" sold with each product such as cases, and accessories. The sources also indicate that the number of training areas in stores is being reduced to accommodate the extra small products and accessories.

Sources: IFO Apple Store, Apple Insider



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RE: I'm sorry
By BSMonitor on 8/28/2012 11:04:32 AM , Rating: 0
Your argument would hold weight if the iOS / iPhone experience was decidedly poor. Or if the Mac's performance since bringing Intel onboard was somehow lacking. But neither is true. Both Apple's product bases bring different takes on computing experience at various times..

To criticize people for buying sleek, stylish products over mass quantity, cheaply made as possible revenue churners is pretty lame.

Especially considering your chosen screen name. Would you buy a Camaro if it performed EXACTLY the same, yet was made of plywood and plastic??

You can dislike Apple for its policies and practices, but don't blame the customers who enjoy simple, straightforward computing experiences... In a shiny box, as you say.


RE: I'm sorry
By hiscross on 8/28/12, Rating: 0
RE: I'm sorry
By 91TTZ on 8/28/2012 12:16:11 PM , Rating: 4
I think there is a lot of confusion about PCs and mobile devices.

The PC isn't going anywhere. It's just that the whole mobile scene is relatively new so all the hype is surrounding that market. Of course new markets grow faster than established markets. That doesn't mean that the established markets are going away, it just means that the new ones will grow faster until they reach a point of equilibrium.

I remember just a few years ago all the hype was surrounding netbooks and nettops. People hyped up the Atom CPU, saying how netbooks were going to take over laptops. A few years later and we see a totally different picture. Netbooks ran their course, became mature, and gathered the market share that they were going to take. Both netbooks and laptops are still around, and their respective market shares indicate customer demand for them.

The entire tablet craze will eventually come to an end and the hype will go away. Once the hype clears you're left with a mature product that's going to do what it's going to do. The tablet won't go away, it's here to stay. It'll have a place in your home just like your PC and smartphone.


RE: I'm sorry
By Apone on 8/28/2012 12:08:06 PM , Rating: 2
@ BSMonitor

quote:
Or if the Mac's performance since bringing Intel onboard was somehow lacking


The Mac's performance was lacking; This is why Apple switched to Intel chips....you know, the same CPU's used in Windows PC's...

quote:
To criticize people for buying sleek, stylish products over mass quantity, cheaply made as possible revenue churners is pretty lame.


So you're telling me that Mac owners did their due diligence before shelling out double/triple the cash for a Mac? And didn't just jump on board the Apple bandwagon because their friends are doing it and to be socially accepted?

quote:
You can dislike Apple for its policies and practices, but don't blame the customers who enjoy simple, straightforward computing experiences... In a shiny box, as you say.


Explain to me exactly what is so mind-numbingly difficult about Windows 7.

@ hiscross

quote:
The post-pc whiners are having a hard time getting over the fact that their dull PC is fading into the sunset.


Thank you for clarifying; I had no idea the reasoning behind buying a Mac computer was because it came down to being a beauty contest and not important factors like upgradeability, cost, flexible hardware configuration, etc.


RE: I'm sorry
By FITCamaro on 8/28/2012 12:52:10 PM , Rating: 2
This post does the rest of my explaining.

And there is no real difference in build quality between Apple's phones and tablets and any of the other top tier manufacturer's really.

As far as their laptops, yes the build quality is high. Other's can build the same thing, just most Window's users aren't willing to shell out the premium for an all aluminum case just so it looks pretty. And while Apple might make it look good, it certainly leaves something to be desired when it comes to actually cooling their laptops. Using the user as a heatsink is hardly good design


RE: I'm sorry
By FITCamaro on 8/28/2012 12:46:17 PM , Rating: 2
I've had this screen name longer than you've been on here. And no longer even own a Camaro. But can't change it and wouldn't if I could. Then all my "fans" wouldn't know who I am.


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov














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