"Appleflation": Apple's Anti-Android Win Could Limit Consumer Choice
August 27, 2012 11:30 AM
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(Source: Tech Digest)
Samsung lost an estimated $12B USD in worth from the decision
The weekend has passed, but the shock is still setting in after a potentially precedent setting
U.S. District Court for the Northern District of California
, which left Samsung Electronics Comp., Ltd. (
) on the hook for approximately $1.05B USD and facing at least temporary bans on most of its product lineup.
I. "Appleflation"? Cupertino Company's Win Stirs Controversy
Apple, Inc. (
quick to gloat
about the victory, whose foundation certainly had some controversial aspects -- such as Apple's ability to
(pinch to zoom) in the context of
multi-touch, Apple's ability to (essentially)
patent the animation of natural phenomena
(the rubber-band animation is a textbook visualization of nature's transient response e.g. see spring), and Apple's ability to "patent a shape" (Apple's attorneys argued that its design patents offered an exclusive right to make
rectangular smartphones with rounded edges
Thus in the aftermath of the trial, much of the controversy has focused not on whether the jury made the right decision, but whether the
U.S. Patent and Trademark Office
was crippling the free market with its lacking scrutiny.
Tech mogul Mark Cuban (also a prominent venture capitalist featured on the show
) blasted Apple's decision in a series of Twitter posts,
. He implies that he is going to boycott Apple's products as a result of the lawsuit, and accuses Apple of conspiring to raise prices for electronics customers a term he calls "Appleflation":
[Image Source: Twitter/Neowin]
[Image Source: Twitter]
Google, Inc. (
) makers of the Android operating system also chimed in, writing that the claims in the case "don't relate to the core Android operating system",
The court of appeals will review both infringement and the validity of the patent claims. Most of these don't relate to the core Android operating system, and several are being re-examined by the US Patent Office. The mobile industry is moving fast and all players — including newcomers — are building upon ideas that have been around for decades. We work with our partners to give consumers innovative and affordable products, and we don't want anything to limit that.
While that may sound like Google is throwing Samsung to the wolves, Google is aiming to offer Samsung and other Android OEMs powerful long-term protection, by filing a major new suit against Apple, which seeks to
ban almost Apple's entire product lineup
II. What's Next? Bans, Appeals, Appear Likely
reports that after the ruling South Korea's markets had a wild day of trading, with 1.27 million shares of Samsung stock changing hands, and the company facing its worst single-day value loss in nearly four years. Overall, Samsung shed $12B USD of its $160B USD valuation. Apple, meanwhile added approximately $12B USD to its market cap this morning, reaching $634B USD, and creeping ever closer to Microsoft Corp.'s (
record 1998 valuation
, which adjusted for inflation totals around $850B USD.
The verdict cost Samsung $12B USD in value. [Image Source:
In a statement to
Dow Jones NewsWires
, Samsung complained that the ruling would limit consumer choice, writing:
We will move immediately to file post-verdict motions to overturn this decision in this court and if we are not successful, we will appeal this decision to the Court of Appeals
It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners or technology that is being improved every day by Samsung and other companies.
In other words, Samsung will first try to sway
Judge Lucy Koh
to reduce the infringement and damages in the trial verdict stage. The jury's ruling is only guidance for the judge's verdict/sentencing in this kind of civil case, although it usually closely resembles the final ruling.
If it cannot sway Judge Koh, it will begrudgingly move up the food chain with its appeal, while it continues to challenge the validity of Apple's broad patents in complaints to the USPTO.
A memo to employees from Samsung's management highlights how the U.S. ruling was much more punitive than rulings in other countries, who largely rejected Apple's design claims (Germany is the only other region to embrace Apple's design claims). Samsung writes:
We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.
The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple’s designs. These courts also recognized our arguments concerning our standards patents.
The Korea Times
a senior Samsung Electronics executive as saying; "It’s absolutely the worst scenario for us."
A South Korean patent lawyer involved in the case asserted, "Judge Lucy Koh will make the final ruling in the next few weeks. Samsung will try best to persuade Koh that we didn’t willfully infringe on Apple’s design patents. Samsung, however, is ready to bring the issue to the Supreme Court as the verdict was based on protectionism."
But a Samsung executive appeared more aware of the likely grim reality, remarking, "As far as I know, it’s very rare for the presiding judge to make a decision going against the verdict by jurors."
Thus Samsung's next move is to move the matter to an appeals court, and (likely) to work on emergency software patches to remove features like tap/pinch to zoom and new body designs, to escape product bans.
Unless the Samsung Galaxy S III escapes an ITC ban, Samsung's entire lineup may be temporarily forbidden from sale on the U.S. market.
Apple's next move will be to push for speedy product bans. It will also likely seek to pressure the
U.S. International Trade Commission
ban the Galaxy S III
, not involved in the case, pointing that it has similar features as Samsung's infringing lineup (e.g. pinch to zoom). If Apple can ban the Galaxy S III, it may be able to achieve the unthinkable -- secure a complete ban on the products of America's current top smartphone seller.
Mark Cuban on Twitter
Google via The Verge
This article is over a month old, voting and posting comments is disabled
But is it Apple's fault really..?
8/27/2012 7:39:54 PM
I've been following Apple vs. Samsung trial with great interest, and was disappointed with verdict. Having high hopes that appeal will be successful.
But I'm also trying to remain cool-headed.
I don't like Apple's aggressive approach to patenting (and using in court) "inventions" that shouldn't be patentable. But end of the day, Apple is trying to achieve what any other company is - maximize profit. Are they more greedy, more unscrupulous and ruthless than others? Maybe. Are they working the system to their advantage better than others? Definitely. But... they are working within the system.
So for me, major problem is not Apple being big bad wolf, but system letting them to be big bad wolf. They should not have been granted number of their "patents", or even if they did, number of them should have been annulled by court.
I guess at my age, I'm not idealistic enough any more to expect Apple to put a finger on their forehead and say "well, we can do it, but it would not be nice, even if we lose billions otherwise". They are obviously threatened by Samsung, and someone pressed panic button. I don't think they really though this all the way out, and I expect - hell, hope - that this will backfire at them in a fashion Microsoft's monopolistic muscle workout fired back at them back in the days. That would make them a bit more humble, like it did to MS.
In the meantime, I'm unlikely to purchase another Apple product, as I'm finding hard to support company I don't agree with. But like I said - don't expect Apple to be the saint, blame the system that lets them be the devil.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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