Chinese Produce iPhones, But Aren't as Interested in Buying Them
August 24, 2012 1:24 PM
comment(s) - last by
Apple market share in the world's biggest smartphone marketis halved in Q2
While Apple, Inc. (
) is based in Cupertino, Calif., China is the company's home away from home; the place where
all of its i-gadgets are assembled
. But in the birthplace of sparkling new iPhones, the world's most populous nation and largest smartphone market, Apple is struggling.
I. Apple Falls to Fourth
In Q2 Apple fell to fourth place in this massive market, with the IDC Group reporting market share plunging from 20 percent to 10 percent. Gartner, Inc. (
a smaller drop from 17 to 12 percent. Regardless of which numbers are correct, the consensus is Apple struggled in China; at least for a quarter.
Samsung Electronics Comp., Ltd. (
), Apple's bitter perennial rival also fell slightly from 21 percent to 19 percent, but clung to the top sales spot. Meanwhile, a local firm, Lenovo Group, Ltd. (
) -- makers of the Intel Corp. (
-- rose to second, seizing 11 percent of the market. Lenovo is currently in second place in PC sales as well, globally. ZTE Corp. (
) also did well, moving past Apple and into third place.
So why are the Chinese turning there back on the iPhone, long considered
a coveted status symbol
among Chinese youth? IDC analyst TZ Wong suggests, "There are two things in play. One is seasonal; people know the new phone is coming. And the second is that the alternatives are becoming much more attractive than a year ago. The iPhone didn't change much over the year."
The iPhone 4S has not been selling great in China from April to June.
[Image Source: Reuters/Jason Lee]
II. The Chinese Hardware Market Gets Competitive
One thing that has begin to impact Apple's sales is a faster pace of hardware turnover on the Chinese market. Traditionally, China received hardware that was dated by U.S. standards. Today it's getting bleeding edge hardware that American buyers don't have access to.
For example Lenovo -- or any manufacturer for that matter -- has yet to release an Android smartphone in the U.S. powered by Intel's chips. And on the ARM Holdings plc. (
) side of the fence, Qualcomm, Inc. (
) is shipping
Snapdragon 4 chips
to Chinese Android smartphone makers.
Huawei's G330D and Xiaomi Technology's MI2 both have Snapdragon 4 chips, just like the HTC Corp. (
) EVO 4G LTE and
Samsung's Galaxy S III LTE
sold in the U.S.
Domestic phonemakers have stepped up their game with handsets like the Snapdragon 4-powered MI2 from Xiaomi Technology. [Image Source: Xiaomi]
In short, Chinese buyers are turning away from iPhone and towards domestic brands not solely out of a sense of national pride, but largely because the domestic players are putting out handsets with hardware that surpasses that found in the current generation iPhone.
Apple is far from out of the Chinese market, with its next generation smartphone incoming
in only a few weeks
, but it has its work cut out for it in these competitive times.
This article is over a month old, voting and posting comments is disabled
8/26/2012 6:12:01 AM
Dude, you have to realise that Americans don't work for $250 a month. They want $2000. A high school level educated Chinese factory worker will put in 16hr days, 6 days a week for $250. That's why apple makes phones in china and not America. They'd have to charge $2000 a phone just to break even. Fortunately, with American wages plummeting, because the economy is a shambles, in a decade or so there will be plenty of companies returning to the US to build there wares, providing millions of $250 a month jobs. Of course none of those workers will be able to afford the things they make, but at least you can feel happy that it's made in the US.
8/27/2012 2:26:48 PM
Another reason and Steve Jobs did say this to Obama is that they needed 30,000 engineers to get it going and those engineers weren't available in the U.S. We need to reduce worker Visa restrictions so tech companies can get all the engineers they need into the U.S.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
LG's New Dual-Function Display Tech Hit Mass Production, Headed for iPhone
August 23, 2012, 12:31 PM
China Labor Watch Releases Poor Report on Apple Supplier's Working Conditions in China
June 29, 2012, 2:05 AM
Samsung Galaxy S III To Hit all Four Major U.S. Carriers Starting at $199 on June 21
June 4, 2012, 9:48 AM
Intel Announces Earnings, Its First Smartphone Launches This Week
April 18, 2012, 11:33 AM
Qualcomm Announces Snapdragon 4 "Pro" CPU, Pumps Up Onboard GPU
February 27, 2012, 9:38 AM
Quick Note: Toshiba to Restructure PC Business, Cut 900 Jobs Worldwide
September 18, 2014, 1:40 PM
Samsung Galaxy Note 4 U.S. Pre-orders Start Sept 19, Launches Oct 14
September 18, 2014, 10:15 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
5.7" ZTE ZMAX "Phablet" Coming to T-Mobile Sept 24 for $252
September 17, 2014, 11:50 AM
Most Popular Articles
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Windows 9's Latest Metro Start Menu Leaks, German Site Accidentally Outs Leaker
September 11, 2014, 8:36 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information