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This is Microsoft's first logo to feature color

Windows 8 isn't just a dramatic operating system overhaul for Microsoft Corp. (MSFT).  It also marks the first time in a quarter century that Microsoft has revamped its sacred logo, one of the most recognizable symbols in the tech world.

The new logo has a vaguely Metro UI-ish (now renamed Windows 8 style due to trademark issues) look to it and will be featured prominently on Microsoft's upcoming 10.6-inch Surface tablet.  Jeff Hansen, Microsoft's brand strategy manager tells The Seattle Times that the new logo is designed to "signal the heritage but also signal the future — a newness and freshness."

The "fresh" logo is actually the fifth in Microsoft's history.  During its first 12 years, Microsoft went through three text logos, before finally settling with the iconic black, bold/italic text logo.  The new logo is the first to feature color, though, with the inclusion of a Metro-like rendition of the iconic Windows symbol.  Mr. Hansen writes, "The symbol’s squares of color are intended to express the company’s diverse portfolio of products."

Microsoft logo
Microsoft's logo has evolved 4 times in the company's almost four decade history. [Image Source: Microsoft via The Seattle Times

Microsoft logo new size
The new logo [Image Source: Microsoft]

Here's a video Microsoft put out of the new logo animating in:

Microsoft's Hansen comments, "The majority of the items that people see from the company — websites, marketing, communications — people will be seeing the new logo pretty quickly."

Sources: TechNet, The Seattle Times



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RE: bleh
By djc208 on 8/24/2012 8:32:11 AM , Rating: 3
Every time I hear this kind of thing it makes me laugh. Most of the world runs Windows, it even runs on Apple products now, how does that make it inferior to OS X which can only run on a small selection of hardware and doesn't always run well on even that.

How many people go out every day and build their own machines out of a huge selection of hardware and successfully install Windows on it and have it be stable and reliable. Probably most of the people here. I have four computers at home running three different Microsoft OS's on completely different types of hardware and all three are stable and reliable.

So bleh all you like but truth of the matter is millions of people do most of the worlds daily work (and play) on a Windows PC, and do so sucessfully. Many of the problems you probably experienced were due to either the user or crappy 3rd party hardware and software.


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