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Print 29 comment(s) - last by TSS.. on Aug 28 at 5:21 PM

This is Microsoft's first logo to feature color

Windows 8 isn't just a dramatic operating system overhaul for Microsoft Corp. (MSFT).  It also marks the first time in a quarter century that Microsoft has revamped its sacred logo, one of the most recognizable symbols in the tech world.

The new logo has a vaguely Metro UI-ish (now renamed Windows 8 style due to trademark issues) look to it and will be featured prominently on Microsoft's upcoming 10.6-inch Surface tablet.  Jeff Hansen, Microsoft's brand strategy manager tells The Seattle Times that the new logo is designed to "signal the heritage but also signal the future — a newness and freshness."

The "fresh" logo is actually the fifth in Microsoft's history.  During its first 12 years, Microsoft went through three text logos, before finally settling with the iconic black, bold/italic text logo.  The new logo is the first to feature color, though, with the inclusion of a Metro-like rendition of the iconic Windows symbol.  Mr. Hansen writes, "The symbol’s squares of color are intended to express the company’s diverse portfolio of products."

Microsoft logo
Microsoft's logo has evolved 4 times in the company's almost four decade history. [Image Source: Microsoft via The Seattle Times

Microsoft logo new size
The new logo [Image Source: Microsoft]

Here's a video Microsoft put out of the new logo animating in:

Microsoft's Hansen comments, "The majority of the items that people see from the company — websites, marketing, communications — people will be seeing the new logo pretty quickly."

Sources: TechNet, The Seattle Times



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Subliminal message?
By lightfoot on 8/23/2012 6:43:26 PM , Rating: 5
Anyone else notice a hidden phallus in the white-space between the "f" and "t" in this logo?

Nothing micro or soft about that.

Once you see it, it can never be unseen.




RE: Subliminal message?
By Solandri on 8/24/2012 5:56:45 AM , Rating: 4
It's a subliminal 'i', to make buyers of iProducts feel more comfortable buying a Microsoft product.


RE: Subliminal message?
By TSS on 8/24/2012 8:00:54 AM , Rating: 3
Really? when i looked more closely and noticed the F and T are connected i saw the Pi symbol. Don't see a penis.

Guess you see what you wanna see huh? :p


RE: Subliminal message?
By xti on 8/24/2012 7:13:39 PM , Rating: 3
its there, are you needing veins and stuff too?


RE: Subliminal message?
By Belard on 8/24/2012 11:40:57 PM , Rating: 2
If you cut off the out-side dashes of the F & T... it'll look more like penis, pointing up. The tail of the t is the beginning of the ball-sack. At the top, a pee-hole.

Great job Microsoft.


RE: Subliminal message?
By TSS on 8/28/2012 5:21:13 PM , Rating: 2
...

That's one messed up penis. I'm sorry but if your pee hole's to the side and you've only got one testicle, i feel for you.

Must be why i didn't see it at first. It's not how i would imagine a penis. Once again, people see what they wanna see :p


RE: Subliminal message?
By Arsynic on 8/24/2012 9:45:13 AM , Rating: 3
It's on purpose. They'll put it on every product licensing quote so you know that you're being screwed.


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