Consumer Reports Continues Assault on MyFord Touch, Says it "Stinks"
August 23, 2012 11:06 AM
comment(s) - last by
Leave the large touch screens to tablets
It's no secret that Consumer Reports has
shown no love for the MyFord Touch
infotainment/secondary control system in the latest crop of Ford vehicles. Ford's move to a touchscreen- and touch sensitive button-based system for nearly all secondary controls in the vehicle flies in the face of conventional wisdom where your eyes are supposed to be on the road, so Consumer Reports' concerns are
Consumer Reports writes, "MyFord Touch still frustrates us like few other control systems in any other brand's automobiles. And worse, it is influencing competitors, such as GM, with its
Cadillac CUE system
." The complaints are numerous, ranging from hard to discern flush capacitive switches, to poor steering wheel controls, to poorly designed center consoles that make using the touch screen difficult. In addition, the touch sensitive buttons can sometimes be too sensitive, registering multiple button presses.
Consumer Reports complains that the recessed screen in the 2013 Ford Escape makes reaching climate/radio controls (which are located at the corners of the screen) difficult to reach [Image Source: Ford]
But "What about the voice commands?” defenders might argue. Well, Consumer Reports states that while voice commands should help alleviate some of the troubles of using the touch screen system, they are just an troublesome crutch in practice for commonly used controls:
The voice commands are helpful for complicated inputs, like entering a destination in the navigation system or choosing a playlist from a phone or an iPod. But using them for basic commands, such as temperature or radio tuning, is time consuming and cumbersome. It feels like a Band-Aid for the car's poorly designed physical controls.
And Consumer Reports even goes so far as to reach out to the gaming audience by invoking the use of physical controls on gaming systems like the Xbox 360, PlayStation 3, Vita, etc.:
Ever consider why video games still use separate controllers with physical buttons, knobs, and joysticks? You never have to take your eyes off the screen, where the bad guys could appear suddenly and shoot you. The same should be true for the view of the road out the windshield while driving. Studies have shown that crashes escalate dramatically the longer drivers take their eyes off the road. We think MyFord Touch and MyLincoln Touch require far too many glances away from traffic to operate even common functions. And the voice command system is awkward enough that for simple adjustments, most of our drivers don't use it instead.
Consumer Reports goes on to say that simply calling them "newbs" at MyFord Touch isn't a proper defense for the systems. The publication has tested six vehicles with MyFord Touch (and the MyLincoln Touch) and has logged over 20,000 miles using it, so their drivers are quite familiar with all aspects of the system.
Ford's handsome new 2013 Fusion also comes with MyFord Touch. The Fusion is a volume seller for Ford, so the automaker can't afford big missteps. [Image Source: Ford]
We should also point out that Consumer Reports isn't the only publication to give MyFord Touch two thumbs down. Ford was
hammered in the latest 2012 J.D. Power Initial Quality study
mostly because of drivers' disdain for MyFord Touch. For tumbled from seventh place in the 2011 study to a 23rd place in the 2012 study.
A representative for Ford reached out to Consumer Reports following the publication of the article with the following statement:
We listen closely and value all feedback on our vehicles - whether it's from customers or third parties. That feedback is used to continuously improve our products and we're seeing results from that commitment. According to a survey of MyFord and MyLincoln Touch owners conducted earlier this year, those who installed the recent software upgrade report a 25 percentage point increase in satisfaction. Also, 71 percent of owners with the new upgrade say they would recommend MyFord or MyLincoln Touch to others.
issued software updates to address some complaints
of MyFord Touch, but they don't address the underlying problem with replacing traditional buttons and knobs that can be easily sought out by feel with an outstretched hand versus a touch screen that requires constant eye contact.
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RE: leave it to Ford
8/23/2012 1:35:10 PM
That's not the argument. What the hell? How can you still not get this.
It's not about what I, you, or Consumer Report's thinks. It's between Ford and their customers.
My favorite Michael Jordon quote was when a reporter asked him once that out of all the shots he made, which ones he thought were the greatest. Jordan replied something to the effect that was it all the shots he's MISSED that made him great.
Meaning we learn as much from failures as our successes. I think Ford is doing important work with MyTouch in pushing the boundaries of in-car technology. What they learn that works, and what doesn't work, could lead to significant advancements in automotive tech. Why be so dead set against that?
You come off like Luddite with these blanket "RAAWR TOUCH SCREEN ALWAYS BAD" viewpoints.
RE: leave it to Ford
8/23/2012 4:53:33 PM
No, a touch screen is not always bad and physical controls are not always good. There's middle ground on both sides. It generally depends on the use case.
For navigation and such a touch screen is preferable because buttons can be displayed in context and adjusted.
For heating/cooling controls physical buttons are better because to need to be able to run them with gloves or mittens on. That's why the knobs are bigger and more widely spaced. How ya gonna warm up your vehicle when its -30F and it's all touchscreen with slow LCD response?
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
UPDATE: MyFord Touch Once Again Hammers Ford in 2012 J.D. Power Rankings
June 20, 2012, 2:04 PM
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