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Leave the large touch screens to tablets

It's no secret that Consumer Reports has shown no love for the MyFord Touch infotainment/secondary control system in the latest crop of Ford vehicles. Ford's move to a touchscreen- and touch sensitive button-based system for nearly all secondary controls in the vehicle flies in the face of conventional wisdom where your eyes are supposed to be on the road, so Consumer Reports' concerns are mostly valid.
 
Consumer Reports writes, "MyFord Touch still frustrates us like few other control systems in any other brand's automobiles. And worse, it is influencing competitors, such as GM, with its Cadillac CUE system." The complaints are numerous, ranging from hard to discern flush capacitive switches, to poor steering wheel controls, to poorly designed center consoles that make using the touch screen difficult. In addition, the touch sensitive buttons can sometimes be too sensitive, registering multiple button presses.


Consumer Reports complains that the recessed screen in the 2013 Ford Escape makes reaching climate/radio controls (which are located at the corners of the screen) difficult to reach [Image Source: Ford]
 
But "What about the voice commands?” defenders might argue. Well, Consumer Reports states that while voice commands should help alleviate some of the troubles of using the touch screen system, they are just an troublesome crutch in practice for commonly used controls:
 
The voice commands are helpful for complicated inputs, like entering a destination in the navigation system or choosing a playlist from a phone or an iPod. But using them for basic commands, such as temperature or radio tuning, is time consuming and cumbersome. It feels like a Band-Aid for the car's poorly designed physical controls.
 
And Consumer Reports even goes so far as to reach out to the gaming audience by invoking the use of physical controls on gaming systems like the Xbox 360, PlayStation 3, Vita, etc.:
 
Ever consider why video games still use separate controllers with physical buttons, knobs, and joysticks? You never have to take your eyes off the screen, where the bad guys could appear suddenly and shoot you. The same should be true for the view of the road out the windshield while driving. Studies have shown that crashes escalate dramatically the longer drivers take their eyes off the road. We think MyFord Touch and MyLincoln Touch require far too many glances away from traffic to operate even common functions. And the voice command system is awkward enough that for simple adjustments, most of our drivers don't use it instead.
 
Consumer Reports goes on to say that simply calling them "newbs" at MyFord Touch isn't a proper defense for the systems. The publication has tested six vehicles with MyFord Touch (and the MyLincoln Touch) and has logged over 20,000 miles using it, so their drivers are quite familiar with all aspects of the system.


Ford's handsome new 2013 Fusion also comes with MyFord Touch. The Fusion is a volume seller for Ford, so the automaker can't afford big missteps. [Image Source: Ford]
 
We should also point out that Consumer Reports isn't the only publication to give MyFord Touch two thumbs down. Ford was hammered in the latest 2012 J.D. Power Initial Quality study mostly because of drivers' disdain for MyFord Touch. For tumbled from seventh place in the 2011 study to a 23rd place in the 2012 study.
 
A representative for Ford reached out to Consumer Reports following the publication of the article with the following statement:
 
We listen closely and value all feedback on our vehicles - whether it's from customers or third parties. That feedback is used to continuously improve our products and we're seeing results from that commitment. According to a survey of MyFord and MyLincoln Touch owners conducted earlier this year, those who installed the recent software upgrade report a 25 percentage point increase in satisfaction. Also, 71 percent of owners with the new upgrade say they would recommend MyFord or MyLincoln Touch to others.
 
Ford has issued software updates to address some complaints of MyFord Touch, but they don't address the underlying problem with replacing traditional buttons and knobs that can be easily sought out by feel with an outstretched hand versus a touch screen that requires constant eye contact.

Source: Consumer Reports



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RE: leave it to Ford
By Reclaimer77 on 8/23/2012 12:40:38 PM , Rating: 0
Okay I don't know how much simpler this could be. GM, in all honestly, shouldn't be outselling anyone. They should be out of business. So it doesn't matter what they are doing now against Ford. They were given billions in taxpayer money and all kinds of tax breaks, Ford wasn't. Hence they have an unfair advantage over Ford.

You can't use capitalism and consumer choice as an argument, when those free-market principles were usurped and perverted by Government intervention.

quote:
GM outsold Ford for the last 70 years long before bailout.


Right only after, what, 4 bailouts now? Congrats GM!


RE: leave it to Ford
By jmarchel on 8/23/2012 1:45:32 PM , Rating: 1
As many others noticed here, Ford also got government money in one form or another so such thing as "pure capitalism" in the auto industry does not exist. The industry is so important to wealth of the nations that it is connected to governments in all countries that have big automakers. In fact manufacturers that are known to be much more tightly controlled by their governments such as Japanese, German or Korean are making products that in most cases beat our domestic, non subsidized products. VW for example, which in large part is directly owned by German goverment, is on it's way to become the largest manufacturer in the world. The bailout that you are so sick of started under G.W.Bush and continued under Obama. Just this should make clear that people at the top in both parties understand the importance of the auto industry. Not mentioning that the "bailout" is still considered a loan and might be repaid back fully or large part of it with interest. As of who makes the "best" product, customers decide by voting at the dealership.

JAM


RE: leave it to Ford
By EnzoFX on 8/23/2012 3:32:18 PM , Rating: 2
Wow... Some people...


RE: leave it to Ford
By Richard875yh5 on 8/26/2012 8:46:15 AM , Rating: 2
Yea, Ford didn't take any money. Ford is keeping quiet, but they took money.

http://jalopnik.com/5704575/ford-bmw-toyota-took-s...


"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan














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