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  (Source: iClarified)
"In-cell" technology merges the LCD and touch panel into a single layer, providing some power and space savings

LG Electronics, Inc.'s (KSC:066570) own Android-based smartphone product line is finally seeing some legitimate global success, but the company's biggest success in the smartphone market actually comes from its display business. LG Display, the world's second largest display manufacturer, produces the "Retina" (IPS type) LCD displays found in all Apple, Inc. (AAPL) iPads and iPhones, as well as some Android smartphones.

With Apple planning a major product launch for Sept. 12, which everyone is assuming will be the announcement of the iPhone 5 (the sixth generation iPhone), LG just announced that its latest and greatest display technology had hit mass production.

LG Display's latest innovation is to bake the capacitive touch sensors directly into the LCD layer; eliminating the need for a dual-layer two part display.  In the short term this approach will allow for minor space savings and some power savings, as well.  The downside is that the complexity of merging the two layers into a single layer means higher costs and decreased output.

Han Sang-beom, chief executive of LG Display, is quoted by Reuters, "We just began mass production and we don't expect any disruption in supplies."

In-Cell display tech
A comparison of in-cell display tech versus standard disply tech. [Image Source: Digitimes]

One thing that may help LG Display from a supply perspective is that overall flat panel demand has been weak this year.  Despite that weak demand, LG Display managed to grow its revenue by 14 percent on a year-to-year basis in Q2.  But due largely to a $175M USD settlement in a U.S. price-fixing lawsuit, LG Display still was hit with a 112.3B won ($99.2M USD) loss in Q2 2012 versus a 21B won ($18.6M USD) profit a year ago.  The price fixing lawsuit is actually not the first time LG has been implicated in criminal collusion; LG executives were actually sentenced to prison time back in 2009 for a similar conspiracy.

It's critical for LG to continue to grow and execute in the wake of its latest legal setbacks.

There is a small degree of uncertainty whether the new display will be destined for the iPhone 5, or whether Apple will horde stock of the display for a later model.  That uncertainty large stems from the fact that rival display manufacturer Sharp Corp. (TYO:6753) said earlier this month that it would be shipping displays used in a next generation iPhone.  Sharp is smaller than LG Display and uses a slightly different technology named "Advanced Super V" displays.  Sharp's latest displays are also incorporating in-cell technology.

LG Display
The new display tech is likely destined for the new iPhone. [Image Source: LG Display]

LG Display's biggest rival is Samsung Display, the world's largest display manufacturer and one of the only companies to have solved the riddle of the expensive and difficult AMOLED-based display process.  Samsung Electronics Comp., Ltd.'s (KSC:005930) Galaxy S III smartphone showcases a gorgeous 4.8-inch diagonal display, a major selling point.

The iPhone, long stuck with a small 3.5-inch display, is reportedly headed for an upgrade to a 4-inch diagonal unit (30 percent more surface area), in Apple's bid to keep up with Samsung.

Source: Reuters



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Using the Better Display for Streaming Media
By movieman7990 on 8/23/2012 1:43:38 PM , Rating: 2
It’s hard to argue the retina display on current iOS devices’ has to be one of the best in the industry. The biggest disadvantage Apple has currently with its iPhone line is not the clarity of the screen but just the size. My coworkers at Dish and I were talking about it; those of us with Android devices do so because we want a larger screen than the iPhone has. Those with the iPhone don’t care about the now small screen or have demands for a smaller device. I use my Samsung Galaxy SIII everyday to stream a ton of free movies and TV shows from Dish Online. It works for Android and iOS and it makes the long train commute to work fly by. Hopefully the new iPhone will have a larger screen so apps like Dish Online can better take advantage of the hardware.




By retrospooty on 8/23/2012 2:26:12 PM , Rating: 4
"Hopefully the new iPhone will have a larger screen so apps like Dish Online can better take advantage of the hardware."

Yup... Nothing is better than watching an HD movie on my Galaxy S3. The iPhone 5 will have a 4 inch screen, but its still not enough. Coming from a Droid 3 with a 4 incher to the 4.8 incher is a huge improvement. It went from "just a bit too small to enjoy watching" to "SWEET". Makes me want a Note2 really bad ;)


"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)














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