Print 67 comment(s) - last by perspicacity.. on Aug 28 at 8:36 AM

Tablets are only part of the problem for Dell

While Michael Dell's offspring have drawn the ire of the executive's $2.7M USD family security detail, thanks to some indiscrete postings picked up by "Rich Kids of Instagram", Mr. Dell himself has face equally embarrassing numbers from his struggling firm's financials and sales.  

I. Dell Faces Tough Questions, Says Windows 8 is the Answer to Everything

Dell, who says it's "no longer a PC company" is surely performing like a company who's out of touch with consumer PC sales.

In Q2 2012, Dell, Inc. (DELL) fell into roughly a tie for third place with Taiwan's Acer, Inc. (TPE:2353) after fast-growing Lenovo Group, Ltd. (HKG:0992) booted it from its perennial second-place spot behind Hewlett Packard Comp. (HPQ).  That sales fall resulted in a 22 percent plunge in consumer sales revenue and 8 percent overall revenue drop, despite a good quarter for the enterprise unit.

Michael Dell
Michael Dell's company has stumbled into a tie for third place. [Image Source: Forbes]

But CFO and senior VP Brian Gladden is convinced Microsoft Corp.'s (MSFT) Windows 8 will bail out his chief's struggling firm.  He commented to investors in a call:

You'll see new Windows 8 ultrabooks, all-in-one tablets and converged devices in the fourth quarter and headed into next year.

It's not clear what Dell means by "all-in-one" or "converged devices", but he was probably talking to hybrid tablets -- tablets with a keyboard (which may or may not be removable).  Also unclear is exactly how Dell plans to differentiate itself from its rivals; Lenovo, HP, and Acer are most definitely pushing Windows 8 product too.

Dell tablet
Dell thinks Windows 8 will be sweet salvation. [Image Source: Storage Look]

II. Editorial Blasts Dell as "Done"

In an editorial carried by ReutersSlate magazine staffer Farhad Manjoo writes "Stick a fork in it: Dell is done."

The opinion columnist comments that Dell is suffering an "existential threat", continuing:

However ugly your life gets, just try to put yourself in Michael Dell’s shoes. Imagine what that’s like. Picture yourself at the helm of a company that rakes in $60 billion in annual revenue — and then watch the money evaporating, floating away on a post-PC cloud. You built this company on the theory that computers were a forever-business, that the world would never fall out of love with the PC, and that you would be the guy to supply their fix.

The tragedy is that you were right: The world will never fall out of love with the PC. The PC is still riding high, the PC will be bigger than ever. What blindsided you is how the word “personal computer” would come to be redefined.

The overall premise of the column is that the rise of the tablet is killing Dell.  Mr. Manjoo mocks Dell's sales chief's nebulous remarks on his company's tablet timeline from earlier this year, in which he stated, "We have a roadmap for tablets that we haven’t announced yet."

While the criticism may be fair, it's equally important not to neglect that Dell is also failing in traditional PC sales -- a topic Mr. Manjoo surprisingly overlooks.

Dell Streak
Tablets, like the ill-fated Dell Streak, are only part of the problem for Dell. [Image Source: Engadget]

Looking at Gartner, Inc.'s (ITreport and the IDC Group report for Q2, one company that jumps out is ASUSTek Computer, Inc. (TPE:2357) who stole the crown for fastest growth from Lenovo (who continues to grow pretty fast itself).  ASUSTek -- which has a stable of drool-worthy Windows 8 laptops, tablets, and hybrids waiting in the wings -- grew at a 40 percent clip on a year-to-year basis.  A few more quarters like that -- and a few more quarters like Dell's -- and the U.S. PC giant may find itself in fifth place in global sales.

That would be a stunning fall for Dell, which vied for the top spot in global sales for so long.

It's clear tablets are only the start of Dell's problem.  From shady sales tactics to a floundering web presence, the problems at Dell are numerous across the board.  Dell may look to Windows 8 for salvation, but its failure to execute with current generation designs, inspires little faith that it will be able to execute in the next generation Windows era.

Sources: Seeking Alpha, Dell, Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Where was Dell...
By Tony Swash on 8/23/2012 1:47:00 PM , Rating: -1
The PC market is dying, yet you also think Apple will thrive with laptop and desktop sales.

Its like you live in a world where Apple defies logic. They can simultaneously kill a market AND also thrive in the same market their killing off.

Reading your posts, I sometime wonder how you manage to make it through the day without getting killed. I'm guessing you don't apply the same crazy logic to mundane, non-Apple things. Compartmentalization, I think they call it.

Sorry if you had a problem following, I try to cater for everybody but I forget sometimes how literal and pedantic some people are. The Windows PC business is dying, it's OEMs are on the road to nowhere, sales and profits are down. Windows 8 will be another blow for an ailing and fading ecosystem.

The Apple Mac PC business is booming. Sales continue to grow every quarter. Profits are up and big. iPad sales probably have cannibalised some Mac sales but mostly they are sucking the oxygen out of the Windows PC market.

Sometime in the next couple of quarters iPad revenues alone will exceed Microsoft's Windows revenues. iPhone revenues alone are already much bigger than Microsoft's entire business.

The writing is on the wall.

RE: Where was Dell...
By Helbore on 8/23/2012 4:10:30 PM , Rating: 2
The writing is on the wall.

People were saying that about Apple 15 years ago. You should know better than to make such large assumptions about the tech industry. A couple of years ago you would have laughed if anyone had said that Android would steal the lead in the smartphone market from Apple.

The truth is you are one of those people who suffer from confirmation bias. You are so desperate to believe that Apple will conquer all, you rabidly latch on to any statistic that even vaguely supports your view and then completely ignore anything that might suggest otherwise.

I don't know of a singe reputable analyst that thinks Apple is about to cannibalize the Windows market. Its only people like you who think that Apple will continue to double their profits every quarter from now until the end of time.

RE: Where was Dell...
By Tony Swash on 8/23/2012 5:57:13 PM , Rating: 1

I don't know of a singe reputable analyst that thinks Apple is about to cannibalize the Windows market.

Apparently the Windows OEMs thinks the iPad is eating their business - but what the fuck do they know?

RE: Where was Dell...
By Helbore on 8/23/2012 7:11:07 PM , Rating: 2
Do you honestly think that means that all the PCs in all the businesses across the world are going to get replaced with iPads?

Do you honestly understand the markets you are talking about?

Like I said; confirmation bias. You don't even try and understand the bigger picture, because you're not interested.

RE: Where was Dell...
By Tony Swash on 8/24/12, Rating: 0
"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki