PC Makers: Windows 8 May Not Be All It's Cracked Up to Be
August 21, 2012 12:17 PM
Acer and other PC makers lower forecasts for second half 2012 PC shipments
While many PC makers saw the coming of Windows 8 as an opportunity for growth and increased competition against Apple, those feelings are slowly fading.
Acer Inc., Quanta Computer Inc. and Compal Electronics Inc., three major PC makers, have all lost hope in Windows 8 being the savior of PC sales for the second half of fiscal year 2012. This opinion differs from those heard by the same PC makers earlier this year, who were
happy to show off Windows 8 laptops, all-in-ones and ultrabooks
at the Computex trade show in Taipei. Acer even said that Windows 8 PCs would bring growth to his company once again.
But these opinions changed as PC makers see no customer enthusiasm for personal computers running the Windows 8 operating system. Another issue, according to analysts and the PC makers, is that Windows 8 laptops and ultrabooks will likely be much too expensive upon release.
J.T. Wang, CEO of Acer, said he has grown unsure of the Windows 8 ecosystem. His company is lowering its expectations for PC sales upon Windows 8's release.
"Originally, we were expecting very high growth in the second half," said Wang. "We're still waiting for a sign of consumer enthusiasm."
Analysts are changing their sales forecasts as well, mainly due to the fact that some believe it'll take three to four financial quarters for consumers to get onboard with Windows 8. It won't take off right away. Rather, Microsoft will have to seek out developers for more applications in order to grab consumer interest.
While the PC turf isn't looking so hot, mobile devices may not be so disappointing. The
price of touchscreens and tablets running Windows 8
may be an issue, especially because there are many cheaper alternatives, but consumers have shown greater enthusiasm for
Microsoft's Surface tablet
Windows 8 has been a pretty controversial topic. The main issue seems to be the user interface, formerly called Metro. It features colorful tiles that represent different applications on the home screen. The change was a hopeful move to attract new users (perhaps those normally enticed by Apple's colorful and friendly-looking operating systems). However, Microsoft is looking to
change the name of Metro
after a recent discovery -- a German retailer called Metro AG threatened to sue.
Windows 8 will be
released to the public on October 26
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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