PC Makers: Windows 8 May Not Be All It's Cracked Up to Be
August 21, 2012 12:17 PM
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Acer and other PC makers lower forecasts for second half 2012 PC shipments
While many PC makers saw the coming of Windows 8 as an opportunity for growth and increased competition against Apple, those feelings are slowly fading.
Acer Inc., Quanta Computer Inc. and Compal Electronics Inc., three major PC makers, have all lost hope in Windows 8 being the savior of PC sales for the second half of fiscal year 2012. This opinion differs from those heard by the same PC makers earlier this year, who were
happy to show off Windows 8 laptops, all-in-ones and ultrabooks
at the Computex trade show in Taipei. Acer even said that Windows 8 PCs would bring growth to his company once again.
But these opinions changed as PC makers see no customer enthusiasm for personal computers running the Windows 8 operating system. Another issue, according to analysts and the PC makers, is that Windows 8 laptops and ultrabooks will likely be much too expensive upon release.
J.T. Wang, CEO of Acer, said he has grown unsure of the Windows 8 ecosystem. His company is lowering its expectations for PC sales upon Windows 8's release.
"Originally, we were expecting very high growth in the second half," said Wang. "We're still waiting for a sign of consumer enthusiasm."
Analysts are changing their sales forecasts as well, mainly due to the fact that some believe it'll take three to four financial quarters for consumers to get onboard with Windows 8. It won't take off right away. Rather, Microsoft will have to seek out developers for more applications in order to grab consumer interest.
While the PC turf isn't looking so hot, mobile devices may not be so disappointing. The
price of touchscreens and tablets running Windows 8
may be an issue, especially because there are many cheaper alternatives, but consumers have shown greater enthusiasm for
Microsoft's Surface tablet
Windows 8 has been a pretty controversial topic. The main issue seems to be the user interface, formerly called Metro. It features colorful tiles that represent different applications on the home screen. The change was a hopeful move to attract new users (perhaps those normally enticed by Apple's colorful and friendly-looking operating systems). However, Microsoft is looking to
change the name of Metro
after a recent discovery -- a German retailer called Metro AG threatened to sue.
Windows 8 will be
released to the public on October 26
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RE: sour grapes
8/21/2012 5:55:51 PM
Quanta makes most of HP's laptops, and some of Dell's. They also make
of the Macbooks (yes Apple fans, your laptop was designed and made by the same company as most of HP's laptops). They're called original design manufacturers. The entire industry is pretty secretive about who sources from whom, so it's hard to get up-to-date info (most of the wiki data is from 2007).
Acer and Asus are actually the two companies with the closest ties with manufacturers. Acer started off as an ODM. They spun off their design and manufacturing branch as Wistron in 2000, since their retail Acer branch was competing with many of their ODM customers. Same thing with Asus, which spun off their ODM branch as Pegatron in 2007.
If Samsung continues making cell phones and tablets while simultaneously selling components to competitors, I expect they'll eventually do the same thing. There was already an article where an executive at Samsung's phone division bemoaned that Samsung Semiconductor wouldn't give them any better pricing than their competitors. Although I suppose it could always end up like Sony, who makes most of the CCDs used in competitors digital cameras, while simultaneously selling their own line of cameras.
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