PC Makers: Windows 8 May Not Be All It's Cracked Up to Be
August 21, 2012 12:17 PM
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Acer and other PC makers lower forecasts for second half 2012 PC shipments
While many PC makers saw the coming of Windows 8 as an opportunity for growth and increased competition against Apple, those feelings are slowly fading.
Acer Inc., Quanta Computer Inc. and Compal Electronics Inc., three major PC makers, have all lost hope in Windows 8 being the savior of PC sales for the second half of fiscal year 2012. This opinion differs from those heard by the same PC makers earlier this year, who were
happy to show off Windows 8 laptops, all-in-ones and ultrabooks
at the Computex trade show in Taipei. Acer even said that Windows 8 PCs would bring growth to his company once again.
But these opinions changed as PC makers see no customer enthusiasm for personal computers running the Windows 8 operating system. Another issue, according to analysts and the PC makers, is that Windows 8 laptops and ultrabooks will likely be much too expensive upon release.
J.T. Wang, CEO of Acer, said he has grown unsure of the Windows 8 ecosystem. His company is lowering its expectations for PC sales upon Windows 8's release.
"Originally, we were expecting very high growth in the second half," said Wang. "We're still waiting for a sign of consumer enthusiasm."
Analysts are changing their sales forecasts as well, mainly due to the fact that some believe it'll take three to four financial quarters for consumers to get onboard with Windows 8. It won't take off right away. Rather, Microsoft will have to seek out developers for more applications in order to grab consumer interest.
While the PC turf isn't looking so hot, mobile devices may not be so disappointing. The
price of touchscreens and tablets running Windows 8
may be an issue, especially because there are many cheaper alternatives, but consumers have shown greater enthusiasm for
Microsoft's Surface tablet
Windows 8 has been a pretty controversial topic. The main issue seems to be the user interface, formerly called Metro. It features colorful tiles that represent different applications on the home screen. The change was a hopeful move to attract new users (perhaps those normally enticed by Apple's colorful and friendly-looking operating systems). However, Microsoft is looking to
change the name of Metro
after a recent discovery -- a German retailer called Metro AG threatened to sue.
Windows 8 will be
released to the public on October 26
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8/21/2012 3:01:12 PM
To a large degree, I agree with you.
Technology is changing, smaller, faster, easier. I sometimes use my iPad to browse the web, look up info (Especially in the living room) - rather than use my Windows7 w/ 24' LCD display.
Most people in general never LEARNED how to use a computer. Just the few apps and games (minesweeper / cards) to allow them to do email / socialize and do a bit of work. The PC was a means to do such things. Nowadays, you can do this on your $1000 LCD TV as well, no PC computer needed.
I like my desktop, its expandable its a high-end mid-tower I built myself. Much better than my 2001 Antec tower with 6 LOUD LOUD fans. I wish they'd make a nice high-end mini tower... who really needs a full tower nowadays? Other than gamers (for looks) or some sort of work-station.
I'd go with a tiny box if it would use a standard ATX PSU and hold 4 drives. The PC BOX will be regulated to Hardware freaks, technical people. And with that - they should also become Linux users. The mainstream user NEVER EVER understood the tech inside their box (Its a series of tubes / runs on blue smoke), they don't care. A tablet with a snap-on or wireless keyboard will do. A console for the heavy duty games.
I really see myself buying one more gaming card for my next build. An AMD 7870 or 8770 - whatever is under $200. Seen Halo4? Its on a 7 year old console with a video card that is sub-standard to the ATI 2900/GeForce 8800GT. Yet its graphics look NO WORSE than the games that are ported to PC.
Hard core PC users will need to migrate to Linux to remain power users. WindowsOS is a sinking ship. MS wants the money, Windows was a way to getting there. Metro replaces Windows in hopes of having market share than Apple and Android now has. If Metro fails, and Windows is not far behind... MS is in trouble. Really, other than MS-Office and a few programs, MS-Windows isn't needed.
When the PC industry started in the 70~80s, we bought what we could. It was exciting and it was not something the common person used. Buying a $200~300 floppy drive was a dream. Having a whole desk to hold your computer and its add-ons were neat for its time. As the 80s moved along, PCs started becoming low-cost business computers and moved most of their stuff to the inside. In the 90s, the boxes got bigger, with a full tower being typical to hold the 6 cards needed to make the thing work. (unlike the Mac or Amiga).
With the Pentium II, Intel introduces the ATX form-factor in which the basic ports and features are included. Even I didn't like it at first... but after the first build or two, AT was dead. As the 2000s went by, the tech got faster and smaller with the internet in full swing. The PC needed to be quieter and more reliable as non-techies can't troubleshoot. Today, we can put a desktop onto the size of a deck of cards. The common user hold more computing & graphics power in their hand today with the iPhone or Android than the desktops from 2002.
The phone is now our Personal Computer. Its our phone, camera, camcorder, game unit, PDA, photo album, internet, TV, video and music device and then some.
I'm 40... I can reflect what we started with when I was a kid in school. When having access to the schools $1500 Apple][ computer during lunch was a treat. My 1986 floppy drive is BIGGER and easily heavier than my ThinkPad. My phone makes my 1990 Amiga 3000 into a model T.
I don't see the traditional PC we know in the future. The gamer boxes will eventually stop being huge... and at the rate things are going, no more gamer systems anyway. Expect the next Warcraft on consoles.
The BOX computer will be regulated to work-stations. I do work... I need a box, for now. I already have my own media center, so eventually - a tablet like device and a keyboard is all that is needed.
Even programmers don't need a box form factor. Same for Linux users.
Still, the only thing that makes todays boxes worth-while is the standardized parts for simple replacement. Drives, mobo, cards and PSU. I'd love to see a "CTX" format PSU which is STANDARD 1/2 size of todays ATX. Its why *I* don't built or go with small form-factor systems. When the PSU blows up, there is NO replacement from Antec or anyone else. Rendering the cases useless. (guess how I know)
For a power-user system, all most of us need is a tiny board with the standard ATX back, 2 PCIe Slots, 2/4 memory slots and the ability to hold an modern CPU.
MS "fills the globe" with a standard OS that any business can use. Linux can do it a lot cheaper. What would it really require to make Android into a more productive OS? Android already does 1280x768, what about when it could output 1920x1080 (still less than an iPad) and support overlapping Windows for a desktop environment? Imagine what happens WHEN Open Office comes to Android tablets? For here, you can see where and why MS is quickly getting MS-Office onto a NON-Windows platform.
The Windows Desktop OS has no mass-market future. Apple is okay with what they have because they are making profit with about 7% of the the PC market. As long as they maintain about 50% of the tablet market, they will be healthy. If MS fails with Metro (And I do hope they do) the computer market will be completely different in 2020 compared to 2010 or 2000.
These are exciting time...
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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