backtop


Print 52 comment(s) - last by DJ Brandon.. on Aug 20 at 10:11 PM

The Wall Street Journal also suspects features like social media tools

Apple is planning to release a set-top box with a myriad of new features onboard, but it must contend with cable operators and entertainment companies first.

The new Apple set-top box device has one main goal: to offer both live and on-demand content in one place. The digital-video recorder (DVR) would store TV shows on the Web, allowing customers to watch it at any time.

Apple already offers the $99 Apple TV, which is a digital media receiver that plays digital content originating from the iTunes Store, Netflix, Hulu Plus, YouTube, etc. However, Apple is looking to release something with added features to draw customers.

Specific features associated with the new Apple set-top box are speculative at the moment, but The Wall Street Journal proposed likely new additions like an iPad-like user interface, which would be both familiar to most customers and easier for them to use, and also social media options that allow people to share their TV shows through networks like Facebook and Twitter.


But in order to launch Apple's latest idea, it has to work with cable operators and entertainment companies -- and that's not the easiest thing to do. Why? Mainly because cable operators have their own competitive set-top box products, and entertainment companies don't want Apple changing the current pay TV method and gaining more power with more licensing rights to content in the long run.

However, Apple's latest TV idea isn't out to disrupt the pay TV business model. It's not throwing out sci-fi ideas to ruin the cable industry, but rather, offer improvements on options already available. For example, Apple's set-top box aims to allow customers to access all episodes of a TV show rather than just select episodes of a current season. It also wants older seasons to be available as well.

Source: The Wall Street Journal



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: WOW !!!
By FITCamaro on 8/18/2012 6:14:39 PM , Rating: 5
Really....

HTC was doing just fine making money from their Android phones before Apple sued them as well.

Apple can't compete with the rapid development of Android devices so they're suing everyone they can on patents they were able to get on ideas they didn't invent so they can get a piece of everyone's action. They weren't the first to do many things. They were just the first to put it into a phone. Doesn't mean they invented it though.

And their design patents around certain form factor ideas are absolutely ridiculous. They were not the first to make devices in those shapes.


RE: WOW !!!
By Tony Swash on 8/18/12, Rating: 0
RE: WOW !!!
By Reclaimer77 on 8/18/2012 7:33:31 PM , Rating: 2
Right, having highly anticipated flagship phones like the One X being blocked and sitting on the docks for like a month because of Apple had "zero" impact.

Having to pay Microsoft $20 or whatever the fee is now, PER handset sale also has "zero" impact.

Tony you must stand on your head a lot, because your world is upside down.


RE: WOW !!!
By Reclaimer77 on 8/18/2012 7:37:33 PM , Rating: 3
Also only an idiot would say Android hasn't benefited HTC. Without Android we wouldn't even be talking about HTC right now. What would they use instead to remain competitive? Symbian? HA! Windows Phone? LAWL!


RE: WOW !!!
By Tony Swash on 8/19/12, Rating: 0
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki