Source: The Wall Street Journal
quote: Also only die hard Apple fans will buy this
quote: During the quarter ending June 2012, Apple disclosed sales of 1.3 million Apple TV units — up 170 percent from the same quarter a year before — but only after being prompted about it during the question-and-answers section of the results call. The figures brings Apple TV sales for the fiscal year to 4 million devices — roughly corresponding to the introduction of the 1080p version. Since introducing the $99 compact version of the Apple TV, the company has sold 6.8 million units.Those numbers may not compare significantly to Apple’s other hardware businesses — during the same period, Apple sold more than 44 million iPads, over 416 million iPhones, and more than 13 million Macs. But that’s comparing (ahem) apples to oranges. How did Apple TV fare against other set-top streaming solutions?Pretty darn well. Roku is arguably one of the most successful video streaming solutions: and at $50, it’s even cheaper than the Apple TV. Roku does not disclose sales figures, but in March 2012 Roku’s CEO claimed the company was experiencing 132 percent year-on-year growth, and reports had put total sales at the time at around 2.5 million units. About 1.5 million of those sales were reportedly during 2011. Roku still seems very happy with its progress — and the company just announced it’s locked in another $45 million to fund development and marketing.What about game consoles, which also offer streaming video? During the quarter ending in June, and Microsoft sold 1.1 million Xbox 360s, and Nintendo managed to sell about 710,000 Wii consoles. Sony’s PlayStation 3 did better, selling 1.9 million units during its final fiscal quarter of 2011 (which ran into March 2012).So the Apple TV outsold the Xbox 360 and the Wii — although, it’s worth noting the Wii is at the end of its life (with the Wii U already lined up to replace it) and the Xbox 360 has been on the market since 2005.