Report: Apple to Release Set-Top Box with Live, On-Demand Content
August 17, 2012 1:02 PM
comment(s) - last by
The Wall Street Journal also suspects features like social media tools
Apple is planning to release
a set-top box
with a myriad of new features onboard, but it must contend with cable operators and entertainment companies first.
The new Apple set-top box device has one main goal: to offer both live and on-demand content in one place. The digital-video recorder (DVR) would store TV shows on the Web, allowing customers to watch it at any time.
Apple already offers the $99 Apple TV, which is a digital media receiver that plays digital content originating from the iTunes Store,
, Hulu Plus, YouTube, etc. However, Apple is looking to release something with added features to draw customers.
Specific features associated with the new Apple set-top box are speculative at the moment, but
The Wall Street Journal
proposed likely new additions like an iPad-like user interface, which would be both familiar to most customers and easier for them to use, and also social media options that allow people to share their TV shows through networks like Facebook and Twitter.
But in order to launch Apple's latest idea, it has to work with cable operators and entertainment companies -- and that's not the easiest thing to do. Why? Mainly because cable operators have their own competitive set-top box products, and entertainment companies don't want Apple changing the current pay TV method and gaining more power with more licensing rights to content in the long run.
Apple's latest TV idea
isn't out to disrupt the pay TV business model. It's not throwing out sci-fi ideas to ruin the cable industry, but rather, offer improvements on options already available. For example, Apple's set-top box aims to allow customers to access all episodes of a TV show rather than just select episodes of a current season. It also wants older seasons to be available as well.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
8/17/2012 2:59:45 PM
I doubt it. Apple wants a free ride on the internet service of the same company that wants to charge you for their STB and TV service. They don't tend to like that too much, even if they have to put up with it. So they probably will make it difficult in any way they can. Based on how Apple likes a big fat cut of everything, I am not sure how well this would work.
Unfortunatly, I view this apple STB attempt as nothing more than what has already been tried with google TV, netflix, TV on xbox, etc... they might be nice supplements to the current cable/satellite TV providers, but until they can provide all of it (including the local broadcast channels like fox, nbc, and cbs, it won't find its way into everyone's living room.
8/17/2012 3:31:00 PM
You are not sure how this would work, that's why we have expert who knows more than you to do the job :-D
Google TV, Netflix, XBox do not have the muscle that Apple have. It's that simple. Apple is first to sign deals with record companies to create their iCloud infrastructure. So, do not underestimate competition. They have shown their abilities before, so I wouldn't write them off.
Apple is going after this at a slow the steady pace. Which is how it should be done. Nothing revolutionary happens in the cable industry. It takes time and effort. Incremental changes. Over time, consumers get used to the idea of these setup boxes, then Apple is trounce once they sense the market is turning on its head.
Move along with the times, no ahead of the times. Too fast too soon is a recipe for disaster.
"DailyTech is the best kept secret on the Internet." -- Larry Barber
Sony, Google to Release NSZ-GS7 Set-Top Box July 22; Reviews Less than Stellar
June 25, 2012, 9:04 AM
Netflix CEO Rants About Comcast's Xfinity, Net Neutrality on Facebook
April 16, 2012, 12:18 PM
Source: Apple to Enter TV Display Business Late This Year
June 21, 2011, 4:34 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information