Want an Intel-Based Windows 8 Tablet? Prepare to Pay up to $300 Extra, Says Lenovo
August 17, 2012 6:18 PM
comment(s) - last by
Lenovo says Windows RT tablets will be only $300-$400 USD; Lenovo also doubtful of Intel's Ultrabook forecast
David Schmoock, head of North American operations at the Lenovo Group Ltd. (
world's fastest growing
personal computer maker, had some interesting commentary in an interview with
Windows 8 (x86)
Windows RT designs
He comments, "[Windows] RT will play in consumer and retail at very aggressive price points. It will do well but it’s going to be more of a consumer price point play to begin with."
Indeed, few expect Windows RT tablets, powered by processors such as NVIDIA Corp.'s (
or Qualcomm, Inc.'s (
, to beat Windows 8 tablets powered by x86-chipmaker Intel Corp.'s (
) designs. But the ARM designs are expected to be much cheaper and perhaps
more power efficient
, as well.
Lenovo estimates Windows RT tablets will retail for $300-400 USD, while its Windows 8 tablets will fetch $600-700 USD.
Lenovo is widely expected to release an ARM-based Yoga hybrid tablet. [Image Source: Lenovo]
Intel spokeswoman Kari Aakre emphasized her company's
of another kind of device -- Ultrabooks. Thin, powerful, long-lived, yet expensive; Intel is
betting that consumers will flock to
the slender Windows 8 laptops. She comments, "We think Ultrabook is the best solution for what consumers want. We’re not backing off our goals."
But some OEMs, like Lenovo, are expressing skepticism about whether Intel can reach its target of having Ultrabooks account for 40 percent of holiday PC sales. Comments Mr. Schmoock, "It’s going to require a very strong first couple of weeks of launch of Win 8. They’ll be a lot bigger than they are now. I don’t know if it will get all the way up to 40 percent."
He estimates Ultrabooks will sell, but more to the tune 20 to 25 percent. Lenovo has
showed off Ultrabook designs
, but is cautious about making bold sales forecasts.
At the end of the day Intel's biggest weakness is price. With tablets from ARM Holdings plc. (
) licensees being dramatically cheaper, and with its own ultrabooks being quite expensive, the budget-minded consumer majority may gravitate towards traditional laptops -- which Intel makes less money off from -- and ARM tablets.
Of course, Intel could always surprise Lenovo and its critics, delivering sales hits in both spaces. One thing's for sure -- the
ARM v. Intel battle
should be an intriguing storyline this holiday season.
This article is over a month old, voting and posting comments is disabled
RE: Win8 tablets will hit the $300 mark very quickly
9/13/2012 10:42:00 AM
This article DIRECTLY conflicts with what Anandtech and others have been saying-that price points are going to be identical, and Intel is selling hardware for equivalent prices.
Now I wouldn't mind a higher price point, though I want them to be aggressive because I want Windows RT dead. It's just pointless when in the same basic form factor you can run real Windows, and real programs. An x86 tablet has the potential of actually being used as a real PC when connected to a display, keyboard/mouse, etc. RT is just an iPad competitor. If pulled off right, Windows 8 has the potential to completely destroy the iPad, because it's what Apple should have done to begin with-put a real PC in a tablet, with an optional touch interface. I wasn't expecting Microsoft to beat Apple to the punch! I was surprised by the initial positive reaction to the iPad 1 because it is literally just a giant iPad, with low end single core A8 hardware to boot.
The AMD c50 in my kitchen computer is a joke next to even my Core 2 system BUT it absolutely blows away my iPad in both performance and flexibility.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
Microsoft Aims to Beat iPad's Battery Life With New ARM Tablets
August 14, 2012, 6:52 PM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
Lenovo Shows off New Ultrabook, ThinkPad Laptops
May 15, 2012, 6:10 AM
Intel CEO Points to Legacy Drawbacks for Windows 8 on ARM
May 11, 2012, 8:19 AM
Windows 8 Editions Introduced: Meet S/T, "Pro", and "RT"
April 17, 2012, 10:19 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Lenovo Once Again The Top Global PC Maker, Apple Takes 50% of PC Profits
October 9, 2014, 7:46 AM
It’s Official: HP to Split Into Two Business Units
October 6, 2014, 8:14 AM
Quick Note: HP Plans to Split PC, Enterprise Units
October 5, 2014, 4:31 PM
Samsung Prepping 14-nm for Apple A9 Production, Handling 30 Percent of A8 Orders
October 2, 2014, 1:17 PM
Lenovo to Complete $2.1B Acquisition of IBM's x86 Server Operations on October 1
September 29, 2014, 3:19 PM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
Samsung Announces Galaxy S5 Plus with Snapdragon 805 Processor, LTE-A
October 22, 2014, 3:40 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information