Want an Intel-Based Windows 8 Tablet? Prepare to Pay up to $300 Extra, Says Lenovo
August 17, 2012 6:18 PM
comment(s) - last by
Lenovo says Windows RT tablets will be only $300-$400 USD; Lenovo also doubtful of Intel's Ultrabook forecast
David Schmoock, head of North American operations at the Lenovo Group Ltd. (
world's fastest growing
personal computer maker, had some interesting commentary in an interview with
Windows 8 (x86)
Windows RT designs
He comments, "[Windows] RT will play in consumer and retail at very aggressive price points. It will do well but it’s going to be more of a consumer price point play to begin with."
Indeed, few expect Windows RT tablets, powered by processors such as NVIDIA Corp.'s (
or Qualcomm, Inc.'s (
, to beat Windows 8 tablets powered by x86-chipmaker Intel Corp.'s (
) designs. But the ARM designs are expected to be much cheaper and perhaps
more power efficient
, as well.
Lenovo estimates Windows RT tablets will retail for $300-400 USD, while its Windows 8 tablets will fetch $600-700 USD.
Lenovo is widely expected to release an ARM-based Yoga hybrid tablet. [Image Source: Lenovo]
Intel spokeswoman Kari Aakre emphasized her company's
of another kind of device -- Ultrabooks. Thin, powerful, long-lived, yet expensive; Intel is
betting that consumers will flock to
the slender Windows 8 laptops. She comments, "We think Ultrabook is the best solution for what consumers want. We’re not backing off our goals."
But some OEMs, like Lenovo, are expressing skepticism about whether Intel can reach its target of having Ultrabooks account for 40 percent of holiday PC sales. Comments Mr. Schmoock, "It’s going to require a very strong first couple of weeks of launch of Win 8. They’ll be a lot bigger than they are now. I don’t know if it will get all the way up to 40 percent."
He estimates Ultrabooks will sell, but more to the tune 20 to 25 percent. Lenovo has
showed off Ultrabook designs
, but is cautious about making bold sales forecasts.
At the end of the day Intel's biggest weakness is price. With tablets from ARM Holdings plc. (
) licensees being dramatically cheaper, and with its own ultrabooks being quite expensive, the budget-minded consumer majority may gravitate towards traditional laptops -- which Intel makes less money off from -- and ARM tablets.
Of course, Intel could always surprise Lenovo and its critics, delivering sales hits in both spaces. One thing's for sure -- the
ARM v. Intel battle
should be an intriguing storyline this holiday season.
This article is over a month old, voting and posting comments is disabled
RE: Win8 tablets will hit the $300 mark very quickly
8/17/2012 8:00:02 PM
The higher resolution screens everyone expects on tablets should raise the price some, but I think the cost of a touch screen vs a keyboard (netbook) should actually be less. A big reason for the push toward killing the button off in the past many years has been production costs. (Poor buttons!)
I'm wondering if Microsoft will be enforcing some sort of minimum quality standards with its Win8 tablet partners. If that's the case, costs could be higher simply because we won't have as many el cheapo options to choose from duking it out at the bottom of the barrel.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
Microsoft Aims to Beat iPad's Battery Life With New ARM Tablets
August 14, 2012, 6:52 PM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
Lenovo Shows off New Ultrabook, ThinkPad Laptops
May 15, 2012, 6:10 AM
Intel CEO Points to Legacy Drawbacks for Windows 8 on ARM
May 11, 2012, 8:19 AM
Windows 8 Editions Introduced: Meet S/T, "Pro", and "RT"
April 17, 2012, 10:19 AM
5 Top Rated Printers for Home or Small Office
July 29, 2016, 10:44 PM
5 Excellent Cable Modems: Buy Your Own and Avoid Rental Fees
July 28, 2016, 8:44 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Apple's New "Magic" Peripheral Line Packs High Tech, High Prices
October 13, 2015, 9:39 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
Most Popular Articles
Say Goodbye to Data Plans - Sprint and T-Mobile offer Unlimited Data
August 22, 2016, 6:12 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
Get Ready to wait in line – iPhone 7 due September.
August 18, 2016, 7:15 AM
Latest Blog Posts
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information