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John Browett, Apple's senior vice president of retail   (Source: The Guardian)
Apple tried to implement a new hiring formula for its retail stores over the past few months and said that it "messed up" in doing so

Apple said it "messed up" in its recent round of hiring, but denies claims that the company laid off any new retail employees.

Earlier this week, Mac Rumors reported that Apple had laid off several new hires around the world (mainly the United Kingdom) and cut the hours of part-timers significantly in the retail sector. Some of the new employees had just finished their training programs and had been with the company as little as six months.

Apple recently responded to these claims, saying that the company hasn't laid off anyone. It did, however, implement a new hiring formula for its retail stores over the past few months and said that it "messed up" in doing so. The company is now trying to reverse this formula, which has resulted in large cuts in retail hours.

"Making these changes was a mistake and the changes are being reversed," said Kristin Huguet, Apple spokeswoman. "Our employees are our most important asset and the ones who provide the world-class service our customers deserve."

John Browett, senior vice president of Apple Retail, was indeed behind the idea (as previously suspected). Browett is the new guy on the team, having come from UK-based Dixons Retail electronics stores in April 2012.

Browett was praised for conducting an internal review when first joining Apple, which led to raises as high as 25 percent for retail employees as well as certain hardware discounts.

He tried to put a new staffing formula in place, but obviously that didn't work out too well. Browett is now telling leadership teams to tell employees that "we messed up."

Mac Rumors still insists that the company laid off employees, since it has heard from actual retail workers themselves. But this looks to be a foggy area in the whole fiasco. 

Updated at 4:43pm EST
ifoAppleStore.com has detailed account of the waves Browett has been making in Apple's Retail stores since his arrival. It appears that Browett has been trying a bit too hard to change many aspects of Apple's Retail Stores that have made them so successful in an effort to save a few bucks here and there.

Source: NASDAQ



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By TakinYourPoints on 8/20/2012 2:51:33 PM , Rating: 2
quote:
Really, with Android outselling iPhone by more than 4 to 1 now, you dont think eventually the drive will be there? Demand will drive all developers to go where the money is. Apple may be the present, by a small margin, but Android is the future.


A cross platform developer making on average 4x as much on iOS as they would on Android isn't a "small margin". The problem is compounded by hardware and OS fragmentation, the latter being a problem that isn't going away until Google takes control from the platform away from carriers.

Making less money on a platform that is harder to support. It is no wonder why iOS is the lead mobile development platform despite there being more Android devices. And if you are basing your argument on Android also having Angry Birds, Netflix, and Facebook, then you're missing the point, there is nothing approaching parity with the platforms.

quote:
That 4 to 1 sales gap was primarily with Android 2.x devices. 2.x really wasnt up to par. Now 4.1 is not only up to par, its pretty much double birdied IOS.


Right, 4.0 which is only about 15% of Android devices after almost a year and 4.1 which is on less than one percent. Fantastic.

quote:
Android 2.3 to 4.1 is a majorly huge jump.


Yeah, it brings UI smoothness up to where iOS was back in 2008. Congrats.

Anyway, why are you bringing OS features into a conversation about availability of apps?

iOS can "stagnate" for years if it wanted to, but the issues of marketplace/OS/hardware fragmentation, piracy, and a userbase that doesn't spend money on apps pretty much ensures that iOS would still be the lead platform for mobile developers.


“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

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