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John Browett, Apple's senior vice president of retail   (Source: The Guardian)
Apple tried to implement a new hiring formula for its retail stores over the past few months and said that it "messed up" in doing so

Apple said it "messed up" in its recent round of hiring, but denies claims that the company laid off any new retail employees.

Earlier this week, Mac Rumors reported that Apple had laid off several new hires around the world (mainly the United Kingdom) and cut the hours of part-timers significantly in the retail sector. Some of the new employees had just finished their training programs and had been with the company as little as six months.

Apple recently responded to these claims, saying that the company hasn't laid off anyone. It did, however, implement a new hiring formula for its retail stores over the past few months and said that it "messed up" in doing so. The company is now trying to reverse this formula, which has resulted in large cuts in retail hours.

"Making these changes was a mistake and the changes are being reversed," said Kristin Huguet, Apple spokeswoman. "Our employees are our most important asset and the ones who provide the world-class service our customers deserve."

John Browett, senior vice president of Apple Retail, was indeed behind the idea (as previously suspected). Browett is the new guy on the team, having come from UK-based Dixons Retail electronics stores in April 2012.

Browett was praised for conducting an internal review when first joining Apple, which led to raises as high as 25 percent for retail employees as well as certain hardware discounts.

He tried to put a new staffing formula in place, but obviously that didn't work out too well. Browett is now telling leadership teams to tell employees that "we messed up."

Mac Rumors still insists that the company laid off employees, since it has heard from actual retail workers themselves. But this looks to be a foggy area in the whole fiasco. 

Updated at 4:43pm EST
ifoAppleStore.com has detailed account of the waves Browett has been making in Apple's Retail stores since his arrival. It appears that Browett has been trying a bit too hard to change many aspects of Apple's Retail Stores that have made them so successful in an effort to save a few bucks here and there.

Source: NASDAQ



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RE: Worried about meeting estimates
By retrospooty on 8/16/2012 7:46:21 PM , Rating: 3
Yes, but that's Tony for ya. Back in the early 2000's when Apple was making very little, he would have preached on and on how profits dont matter and Mac OS is superior and that is all that matters. TOny is also exactly the guy who said no-one wants a phone with a larger than 3.5 inch screen LOL.

What is "important" changes with what Apple has in its plus column on any given month.


RE: Worried about meeting estimates
By Reclaimer77 on 8/16/2012 7:50:50 PM , Rating: 2
Remember how for...well, a solid decade Apple guys like Tony would chant "performance and stats don't matter"? With the dawn of the iPhone and iPad though these guys are suddenly all about the performance and hardware of their toys.

They'll just say whatever.


RE: Worried about meeting estimates
By momorere on 8/16/2012 8:27:09 PM , Rating: 3
It's called the "little man syndrome". They are like the guy that is really short in school that everyone picks on. Gotta act tough and be really loud with everything they do in order to appear much bigger than they really are. They are afterall, the 6% of the market when it comes to PCs and the 18.8% with mobile phones as of right now.


RE: Worried about meeting estimates
By Pirks on 8/16/2012 8:36:35 PM , Rating: 2
quote:
6% of the market when it comes to PCs and the 18.8% with mobile phones
And 90% when it comes to profit.


RE: Worried about meeting estimates
By momorere on 8/16/2012 8:52:49 PM , Rating: 2
And that affects me how ?? If you own Apple stock, you don't see anywhere near that. So, what difference does profit make to you ? Besides you being able to run your mouth, of course.


RE: Worried about meeting estimates
By Pirks on 8/16/2012 8:59:17 PM , Rating: 2
What difference does market share make to you ? Besides you being able to run your mouth, of course


By Cheesew1z69 on 8/17/2012 9:09:45 AM , Rating: 2
quote:
Besides you being able to run your mouth, of course.
That's about all he is good for...


RE: Worried about meeting estimates
By Cheesew1z69 on 8/17/2012 9:27:00 AM , Rating: 2
Also, he acts like a little child repeating things you say....it's quite amusing.

People just need to quit feeding the troll....


RE: Worried about meeting estimates
By Pirks on 8/17/2012 12:57:39 PM , Rating: 2
People just keep enjoying your big red nose, cheesy clown


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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