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New compression standard could be in commercial products as early as next year

The Moving Picture Experts Group (MPEG) met recently to issue a draft international standard of a new video compression format offering twice the performance of current standards. The new video compression format is called High Efficiency Video Coating or HEVC. The new H.265 compression codec is roughly twice as effective as the current H.264/AVC standard.
“There’s a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry,” says Per Fröjdh, Manager for Visual Technology at Ericsson Research, Group Function Technology, who organized the event as Chairman of the Swedish MPEG delegation.
H.265 could usher in ultra high definition television with significantly more clarity than the 1080p we have today. The new compression format will also significantly reduce the bandwidth required for streaming video on mobile networks where wireless spectrum is at a premium. The format will pave the way for wireless carriers to offer more video services within the confines of their available spectrum.
“Video accounts for the vast majority of all data sent over networks, and that proportion is increasing: by 2015, it is predicted to account for 90 percent of all network traffic,” Fröjdh says.
He believes that the HEVC format discussed during the meeting in Stockholm could find its way into commercial products as early as 2013.
“It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,” Fröjdh added.

Source: Ericsson

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By guffwd13 on 8/17/2012 9:16:41 AM , Rating: 2
It doesn't matter if its interpolated or not. My cameras shoot home videos at 30fps and when I play them back they look like home movies not because they aren't post-processed or refined, but solely because of the frame rate.

It all comes down to stylistic approaches. I want movies to appear far what they are - an escape into another world/story that involves a certain amount of craft and artistry to as would a painting or fine art sculpture. In other words it is another medium to present art. The faster the framerate, the closer to what we see with our own eyes (up to 60 fps), the less fantastic it feels and thus the more the separation between real and story disappears.

Newscasts can be filmed at 60 fps. They look silly, but nevertheless I don't care. I have a TV capable of 960Hz (yes, interpolated) and can accept 120Hz signals (it has to cause its 3D - ie 60 hz per eye) and I still have it forced to 24 fps no matter what cause I can't stand what it looks like any faster. Not because someone just told me to.

I realize I'm not everyone, and everyone's opinion is equally valid (so long as they've seen the difference between the two - if they can't tell then don't tell others what the standard should be), but that's where I stand. If the 24fps standard is changed, I'm going to enjoy movies significantly less.

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