New H.265 Video Standard to Deliver Higher Quality, More Efficient Compression
August 16, 2012 9:08 AM
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New compression standard could be in commercial products as early as next year
The Moving Picture Experts Group (MPEG) met recently to issue a draft international standard of a new video compression format offering twice the performance of current standards. The new video compression format is called High Efficiency Video Coating or HEVC. The new H.265 compression codec is roughly twice as effective as the current H.264/AVC standard.
“There’s a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry,” says Per Fröjdh, Manager for Visual Technology at Ericsson Research, Group Function Technology, who organized the event as Chairman of the Swedish MPEG delegation.
H.265 could usher in ultra high definition television with significantly more clarity than the 1080p we have today. The new compression format will also significantly reduce the bandwidth required for streaming video on mobile networks where wireless spectrum is at a premium. The format will pave the way for wireless carriers to offer more video services within the confines of their available spectrum.
“Video accounts for the vast majority of all data sent over networks, and that proportion is increasing: by 2015, it is predicted to account for 90 percent of all network traffic,” Fröjdh says.
He believes that the HEVC format discussed during the meeting in Stockholm could find its way into commercial products as early as 2013.
“It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,” Fröjdh added.
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RE: Consumer demand?
8/16/2012 5:59:17 PM
Improved codec efficiency is mostly good for the industry. For consumers it means better video quality over the same amount of bandwidth, less data being eaten on their wireless plans, or higher fidelity. I don't think the argument that people "don't want" better looking video holds true at all considering current HD adoption. The only thing holding people back from HD was the price. 3D is a different story considering it actually reduces visual quality for the sake of cardboard cutouts.
RE: Consumer demand?
8/17/2012 11:11:55 AM
Agreed that more is better, almost always. What slows adoption is the cost benefit for consumers. As prices drop, more people will buy.
If they can encode video to half the size with the same quality, we'll all be better off.
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