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New compression standard could be in commercial products as early as next year

The Moving Picture Experts Group (MPEG) met recently to issue a draft international standard of a new video compression format offering twice the performance of current standards. The new video compression format is called High Efficiency Video Coating or HEVC. The new H.265 compression codec is roughly twice as effective as the current H.264/AVC standard.
“There’s a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry,” says Per Fröjdh, Manager for Visual Technology at Ericsson Research, Group Function Technology, who organized the event as Chairman of the Swedish MPEG delegation.
H.265 could usher in ultra high definition television with significantly more clarity than the 1080p we have today. The new compression format will also significantly reduce the bandwidth required for streaming video on mobile networks where wireless spectrum is at a premium. The format will pave the way for wireless carriers to offer more video services within the confines of their available spectrum.
“Video accounts for the vast majority of all data sent over networks, and that proportion is increasing: by 2015, it is predicted to account for 90 percent of all network traffic,” Fröjdh says.
He believes that the HEVC format discussed during the meeting in Stockholm could find its way into commercial products as early as 2013.
“It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,” Fröjdh added.

Source: Ericsson

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RE: You know what would be even more helpful?
By FaceMaster on 8/16/2012 4:05:15 PM , Rating: 2
For a tech site a lot of people seem against higher frame rates. 'It looks too real!' 'it gives away the flaws!' ...then CGI and sets will have to get better. Revealing the flaws in the scene isn't something I have a problem with, HD over SD, colour over black and white. Film it at 60, then lop out every other frame for the movie enthusiasts. I'd take the 60 any day, thank you.

By Reclaimer77 on 8/16/2012 9:02:49 PM , Rating: 2
This isn't a "tech site" issue. We're not talking CPU's where you ALWAYS want a faster one. 24fps gives a cinematic experience. The goal of movies isn't to make them as "real" as possible.

Why do you think they add motion blur and film grain effects in video games, despite their higher frame rate?

Look at peoples reaction to seeing the Hobbit screened at 48FPS. Not good at all.

"It looked completely non-cinematic. The sets looked like sets. I've been on sets of movies on the scale of The Hobbit, and sets don't even look like sets when you're on them live... but these looked like sets. The other comparison I kept coming to, as I was watching the footage, was that it all looked like behind the scenes video. The magical illusion of cinema is stripped away completely."

nuff said

By TakinYourPoints on 8/16/2012 11:04:03 PM , Rating: 2
60hz has been with us for decades and for narrative work it looks ridiculous. It is the difference between believalbe fiction and behind-the-scenes footage. The difference between the actual cameras they use for filming and the BTS cameras is smaller than its ever been.

If you really like the look of cheesy realism where everything looks like sets and costumes and lights and makeup, go for it, but I'd have to question your taste in general. Its the same "smooth motion" nonsense that they build into some LCDs, so bad.

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