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New compression standard could be in commercial products as early as next year

The Moving Picture Experts Group (MPEG) met recently to issue a draft international standard of a new video compression format offering twice the performance of current standards. The new video compression format is called High Efficiency Video Coating or HEVC. The new H.265 compression codec is roughly twice as effective as the current H.264/AVC standard.
 
“There’s a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry,” says Per Fröjdh, Manager for Visual Technology at Ericsson Research, Group Function Technology, who organized the event as Chairman of the Swedish MPEG delegation.
 
H.265 could usher in ultra high definition television with significantly more clarity than the 1080p we have today. The new compression format will also significantly reduce the bandwidth required for streaming video on mobile networks where wireless spectrum is at a premium. The format will pave the way for wireless carriers to offer more video services within the confines of their available spectrum.
 
“Video accounts for the vast majority of all data sent over networks, and that proportion is increasing: by 2015, it is predicted to account for 90 percent of all network traffic,” Fröjdh says.
 
He believes that the HEVC format discussed during the meeting in Stockholm could find its way into commercial products as early as 2013.
 
“It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,” Fröjdh added.

Source: Ericsson



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RE: Encoding times?
By FaaR on 8/16/2012 11:32:19 AM , Rating: 3
You wouldn't use a codec that offers same visual accuracy at half the bitrate because encoding (something you do only once) would take longer, even though playback - which is repeated many many times - would benefit greatly?

That's ludicrous.

Besides, hardware encoding acceleration is becoming more and more common, and work will of course continue on this front as well as time progresses.


RE: Encoding times?
By SlyNine on 8/16/2012 11:39:12 AM , Rating: 2
Still haven't seen a good X264 encoder.


RE: Encoding times?
By SlyNine on 8/16/2012 11:39:33 AM , Rating: 2
hardware encoder that is.


RE: Encoding times?
By XZerg on 8/16/2012 2:29:13 PM , Rating: 2
that depends on how resource intensive the .265 is when decoding. if very intensive now then eventually hardware will be fast enough but that's what will slow down the adoption even when the compression efficiency is so great.


RE: Encoding times?
By augiem on 8/16/2012 2:48:33 PM , Rating: 2
Well it just makes sense, doesn't it? When did you ever see a new standard in technology come out where the whole playing field was ready to go running with it? Standards are always developed with a mind toward the future, as the next step of evolution. Then when that standard is no longer sufficient for the growing needs, a new one is developed that has some room to grow into.


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