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New electrification center will spearhead company's efforts

Since the March 2009 launch of the Fusion Hybrid, Ford Motor Comp.'s (F) Advanced Engineering Center (AEC) -- a 285,000 square foot high-tech engineering laboratory in Dearborn, Mich. -- has increasingly seen its space devoted to electrification efforts.

This year with five new electrified vehicle launches -- the Focus Electric battery electric vehicle (BEVs); the C-MAX Energi and Fusion Energi plug-in hybrid electric vehicles (PHEVs); and the C-MAX hybrid and new Fusion hybrid electric vehicles (HEVs) -- Ford decided to make the takeover of the AEC complete.  This week Ford announced that the center would be rechristened as The Ford Advanced Electrification Center, preserving the AEC moniker.

The center currently houses 1,000 engineers, including 60 new engineers hired during 2011.  In addition to EV testing facilities, the center also features state-of-the-art noise, vibration, and harshness (NVH) testing facilities, which constituted the majority of the research performed on-site when the AEC first opened in 1993.

The AEC revamp is part of a major $135M USD electrification investment, from Ford, but the domestic automaker hopes that it will yield significant technological and production advantages.  Ford says the center was crucial in cutting the cost of its new hybrid system by 30 percent, and says that the center will further accelerate electrified vehicle development by 25 percent.

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Ford's electrification bid will be driven by the revamped AEC. [Image Source: Ford]

Ford is also working to bring more testing capabilities for batteries -- the common component between BEVs, PHEVs, and HEVs -- in house.  It will be expanding its number of testing channels from 80 to 160 by 2013.

That's all part of the "electric vision" that Sherif Marakby, former Director of Ford's Hybrid and Electric vehicles program, laid out for us in a 2011 interview.  Early sales of the Focus Electric have been less that stellar, but with its hybrids getting industry leading MPG ratings and aggressive pricing, it seems a matter of time before the rest of Ford's electric lineup follows in the footsteps of the successful Fusion Hybrid, the best-selling American-made hybrid.

Source: Ford



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RE: Still lousy MPG compared to Prius
By spread on 8/16/2012 9:14:08 PM , Rating: 2
quote:
Why is it every time I'm on a highway and stuck behind some guy doing 10-20 mph below the speed limit it's always a Toyota? Is it the cars or the drivers?


The blandest of the bland drivers choose Toyota. Toyota hasn't had a good sports car in years, nobody remotely interesting would willingly drive a Toyota.

Maybe the new Toyota GT 86 will change that but it's a re-badged Subaru BRZ sold as a Toyota.


RE: Still lousy MPG compared to Prius
By Pirks on 8/16/2012 9:18:04 PM , Rating: 1
You too can't afford this one: http://www.autotrader.com/cars-for-sale/vehicledet...

Keep salivating poor boy. Maybe in your next life you'll be able to afford Toyota like this Supra above :P


RE: Still lousy MPG compared to Prius
By spathotan on 8/16/2012 10:31:16 PM , Rating: 2
What is wrong with you?


RE: Still lousy MPG compared to Prius
By Pirks on 8/17/2012 2:36:19 AM , Rating: 2
Is that all you got?


RE: Still lousy MPG compared to Prius
By scottjames_12 on 8/17/2012 6:32:34 AM , Rating: 2
You really are just a very dislikeable person aren't you Pirks? Do you get punched in the face much IRL?


By RufusM on 8/17/2012 9:55:34 AM , Rating: 2
It's the Internet Effect; there's no threat if being blasted in the face.

Anonymous = High Conflict Discussion


RE: Still lousy MPG compared to Prius
By Pirks on 8/17/2012 12:35:33 PM , Rating: 1
quote:
Do you get punched in the face much
More interesting is how often you get anal raped for being such an obvious ass


By Reclaimer77 on 8/17/2012 12:50:43 PM , Rating: 2
There's not a Supra left on this planet that hasn't been ragged out (high miles) or had the crap modded out of it so the reliability is shot to hell. Modders are the worst, because they sink craptons of money into their vehicles, most of it on mods you wouldn't want yourself, and expect a full return on their investment costs when reselling the vehicle.

And yes Supra's were bad ass in the 1990's..but today? You can get way more bang for the buck from any number of newer vehicles. Hell give me an STI or 370z over some old ass Supra any day.


RE: Still lousy MPG compared to Prius
By Samus on 8/17/2012 1:44:39 AM , Rating: 2
quote:
Why is it every time I'm on a highway and stuck behind some guy doing 10-20 mph below the speed limit it's always a Toyota? Is it the cars or the drivers?


QFT


RE: Still lousy MPG compared to Prius
By Paj on 8/17/2012 8:24:00 AM , Rating: 2
quote:
Toyota hasn't had a good sports car in years, nobody remotely interesting would willingly drive a Toyota.


Maybe it's because interesting people have more interesting things to talk about besides how big their dic... er, car is.


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














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