The Evolution of Connected TVs Leading to Second Screen Applications
August 15, 2012 9:31 AM
comment(s) - last by
Second screen has great potential
Connected TVs are one step closer to receiving second screen support so TV viewers can have an interactive experience
Content identification company Vobile today launched its TVSync Connected TV API platform, designed to enhance connected TVs and second screen applications for consumers.
Advertisers and marketers are banking heavily on the growth of second screen, which allows viewers to use a smartphone, tablet or ‘second’ device to interact with the content they are watching.
For example, if a viewer is watching a cooking show, it’ll be possible to use a second screen to immediately discover recipes and ingredient information while still watching the show. Viewers are already interacting with content by using their smartphones to discuss content via social networking sites, but second screen takes that a step further.
Analysts predict there will be over 500 billion hours of video available on more than 12 billion connected devices by 2015, so the market will largely be open to early innovators.
The launch of Vobile’s TVSync is a bit different from other projects because the new technology is designed for use across multiple platforms.
“TV audiences are already using multiple connected devices to access content related to their favorite shows,” DailyTech was recently told by Vobile. “Launching TVSync across these different platforms—smartphones tablets, smartTVs, laptops—ensures that consumers are able to interactive the content they're looking for from whichever device they happen to be using.”
Vobile is utilizing a more open developer platform so the connected TV is brought to smartphone, tablet, PC and SmarTV viewers. It’s “available to broadcasters, cable companies, publishers, content providers and others, TVSync’s open API leverages the best video and audio ACR (Automatic Content Recognition) technology of the industry leader Vobile, named VDNA®, to facilitate exciting new applications that synchronize, in real time, to the content a user is consuming.”
Trying to keep up with new technological breakthroughs from Apple iOS or Google Android can be difficult, but Vobile believes it will be ready.
“The beauty/efficiency of our open API/SDK platform is that it is device agnostic and OS agnostic because the magic (the most critical part of the content identification, i.e. the mathematics calculations) happens in the cloud, etc . . . Keeping up with evolving mobile OS platforms isn't as big a challenge when we remove the requirements of our service from the devices themselves. Our API also use certain iOS/Android basic APIs. But those APIs are the very basic and matured APIs of the OS, such as turn on the camera/mic, so that they would not change as the rest of the OS evolves.”
Vobile believes TVSync is “well positioned to take advantage of the growing consumption trends on smart devices. Our unique video recognition capabilities will continue to set us apart from the competition. Other players in the ACR space focus on audio identification only, while Vobile offers video, image, and audio recognition.”
As for what Vobile hopes from TVSync the rest of the year, they have a clear plan: “Broader adoption across multiple countries, more partners across mobile apps (for second-screen development), tighter integrations with SmarTV platforms, and deeper engagement with third-party developers.”
Dedicated second screen is an emerging technology that will continue to gain steam as more connected TVs are sold. TV manufacturers, game console makers, advertisers and content distributors, along with consumers have another opportunity to work together and help contribute to a growing technology.
This article is over a month old, voting and posting comments is disabled
Dr of crap
Dr of crap
8/15/2012 12:22:26 PM
A - YEA, go for the money over everthing else!
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
ZTE Nubia 5S mini LTE 4.7" Smartphone Headed to U.S. for $280 Unlocked
August 20, 2014, 10:37 AM
AT&T Will Also Receive the HTC One (M8) for Windows
August 19, 2014, 9:27 PM
Sharp's "Edge-to-Edge" AQUOS Crystal Smartphone Coming to Sprint for $239 Off-Contract
August 19, 2014, 7:31 PM
After 34 Years With Microsoft, Steve Ballmer Parts Way to Focus on LA Clippers
August 19, 2014, 4:17 PM
HTC One (M8) for Windows Officially Announced for Verizon Wireless
August 19, 2014, 12:15 PM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Cell Phone Thief Calls 911 After Her Victim Chases Her and Her Male Cohort
August 14, 2014, 12:11 PM
Smarter Wired, Wireless Chargers Set to Shake Up Mobile Industry
August 14, 2014, 6:39 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information