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New tightly-integrated approach offers mobility gains, but closes the door to tinkering

Windows RT  -- the branded name for Windows on ARM architecture chips -- is bad news for some Windows enthusiasts.  The critical release marks the first major personal computer Windows release in which Microsoft Corp. (MSFT) has turned away from a direct-sales model, and thus in a sense marks the first time Microsoft has killed users' ability to "tinker" with their system and install their own operating system.

I. Long Live the Battery -- Or So Microsoft Claims

Writes Microsoft VP Mike Aguilo in the Building Windows blog, "PC makers will provide Windows RT PCs as integrated, end-to-end products that include hardware, firmware, and Windows RT software. Windows RT software will not be sold or distributed independent of a new Windows RT PC, just as you would expect from a consumer electronics device that relies on unique and integrated pairings of hardware and software."

In other words, your Windows laptop or tablet is about to become more like a smartphone, and less like a custom-built piece of hardware -- well, if you buy a Windows RT device, at least.  No longer will you be able to buy and install the operating system yourself -- your device maker will do that for you.

But for most consumers that should be a good thing.  Among the benefits of its new tightly-integrated approach, Microsoft is claiming to offer up to 13 hours of HD video playback (at 60 frames per second) with a 42 watt-hour battery powering a Windows RT notebook and 10.1" screen.  

Windows RT devices like the Surface by Microsoft will offer up to 13 hours of HD video playback.
[Image Source: Microsoft]

To put that in context, an 11-inch MacBook Air (35 watt-hour) from Apple, Inc. (AAPL) gets around 4-5 hours [source] of battery life.  Or alternatively, Microsoft's partners can now vie with Apple, whose iPad (third generation) offers 11-hours of HD video playback [source].  Microsoft estimates up to 409 hours of standby life for its RT devices.

Of course, those are Microsoft's numbers, so take them with a grain of salt.

On the dimensions side, Microsoft promises tablets and ARM laptops as thin as 8.3 mm (roughly 12 percent thinner than the iPad), weighing as little as 520 grams (about 20 percent lighter than the iPad).

But unlike the iPad, Windows RT devices will come packing a host of high-speed USB ports (though Microsoft won't commit to USB 3.0 capable Windows RT devices quite yet).  Microsoft says its RT computers will also pack tap-to-share near-field communications capabilities, similar to those in Research in Motion, Ltd.'s (TSE:RIM) latest PlayBook operating system update.

II. Big Support From Hardware Makers, But Not Many Apps -- Yet

Microsoft highlights the key gestures of the multi-touch-centric devices, include two finger slide (scrolling), pinch (zoom), and edge swipe (page-flipping, etc.).
Windows RT gestures
[Image Source: Microsoft]

In April, the Windows Store only had 99 Metro apps [source].  By August that number has risen to 450 apps [source].  Of these, Microsoft promises "over 90%" support Windows RT, meaning there's already a few hundred compatible apps.  That's still a far cry from the hundreds of thousands of apps in Apple's App Store or in Google Inc.'s (GOOG) Android Play store.  But you have to start somewhere, as they say.
Windows Store
The Windows Store had only 99 apps in April. [Image Source: Forbes]

Among the major players to commit to Windows RT include Dell Inc. (DELL) (the world's second largest PC maker), Lenovo Group Ltd. (HKG:0992) (the world's fastest growing PC maker), and Samsung Electronics Comp., Ltd. (KSC:005930) (the world's largest smartphone maker).

Of these, Samsung is rumored to be prepping an RT device for Windows 8's October launch, in time for the holidays.

And then there's Microsoft's own Surface tablet/laptop hybrid, which will first launch on October 26 as an RT device.  Surface uses a Tegra 3 system-on-a-chip (SoC) from NVIDIA Corp. (NVDA).

But other RT devices will also use chips from ARM Holdings plc. (LON:ARM) licensees Qualcomm, Inc. (QCOM) (makers of the Snapdragon 4) and Texas Instruments Inc. (TXN) (makers of the OMAP 4 SoC series).  Noticably absent was any mention of Samsung's proprietary Exynos series or Marvell Technology Group Ltd. (FRA:MVL).  It's unclear whether these ARM chipmakers will be privvy to the RT party.

III. Windows RT Well Positioned Among Anemic Tablet Competition

Windows RT
A Windows RT prototype device (left) versus Microsoft's latest test build (right).
[Image Source: Microsoft]

Many questions -- most notably what independent benchmarks show -- remain, but at present it's clear that Microsoft is gunning for aggressive battery life and form factors with Windows RT.  It is also clear that it plans to have multiple RT devices ready for the holiday season.

That should make for an intriguing battle with Apple, who will be on somewhat unfamiliar territory of being unable to sue its foe, due to their cross-licensing pact.  Between that legal immunity and Microsoft's ambitious spec push, Windows RT could gain ground in the tablet space, an arena where Google's Android has largely failed (unless you count the quasi-Android, Inc. (AMZN) Kindle Fire).

Source: Microsoft

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RE: No need for Apple to sue poor failing MS
By Mitch101 on 8/15/2012 9:57:02 AM , Rating: 2
I never said it would destroy iOS or Android in fact I praise both of them when they are done right. I give a lot of street cred to the Samsung Galaxy S3 its finally a real Android device unlike a lot of previous Androids. Still I question OS updates 6-12 months from now.

I certainly think Windows Phone is as good if not better than iOS/Android. Its certainly proven to be stable and robust and certainly worth looking at. I have far fewer problems than the people around me with iPhones and Androids so Im defending my device because there are a lot of FUD spreaders who you can tell never used a Windows Phone who seem to think they know the device.

Why will Windows Phone grow you have to look at the eco system as a whole. Microsoft Integration with Office, Sharepoint, Exchange, X-Box, Server Administration in the end you will have a deeper integration with a Windows Phone device than any other.

All that separates these devices from one another is the OS. Its like comparing a PS3 to an X-Box and the game is something from EA. Same game both systems neither is really better than the other on the console. Somehow though if its on a Windows Device people claim there is something wrong. Thats just stupid fanboism. What makes the X-Box version a step ahead is the eco system like Live is better than Sony's gaming network. Now you have your advantage from Microsoft because of the eco system.

Microsoft just redid the Marketplace.
Microsoft just launched much better than Gmail
Microsoft just redid Skydrive
Microsoft AeroGlass
Microsoft Music Subscription is the best deal by far.
Windows Home Server Integration - unlimited personal storage
X-Box Live

Microosoft has an awesome eco system. Better than anything from Google or Apple and they are finally starting to leverage it.

If all you want is a Phone they are pretty much equals you will be happy with any. If you want an eco system Microsoft will be the premier game in town.

RE: No need for Apple to sue poor failing MS
By Pirks on 8/15/2012 2:22:02 PM , Rating: 1
Microsoft Integration
Oh yeah, I've seen how MS "Integration" really works. When I'll be able to watch MKV movies on my Windows Phone over WiFi from my Windows file share - wake me up. Android does this integration 100% while Windows Phone is a sad joke that can't do anything remotely similar to this. This "Integration" is pure marketing bullshit and doesn't exist in real life usage scenarios. Stupid Windows Phone CAN'T EVEN DOWNLOAD AND STORE MUSIC FROM ITS OWN SKYDRIVE!!! Man fuck this shit. If this is what you call "Integration" than MS is doooomed (C) Tony Swash
Microsoft AeroGlass
Aero Glass interface is DEAD buddy, it's officially dead in Win8 because according to MS it was eating too much battery, so they killed it and replaced with Metro that is much more frugal with battery. You have to read some basic facts about MS tech from their own blogs before starting trolling here or you'll look double stupid.
Windows Home Server
Where have you been sleeping past few months man??? Home Server is dead too. Welcome to the REAL world kiddo, go and read some recent MS blogs about WHS being discontinued and EOL, you sound even more delusional than Tony now :))) What the fuck is wrong with you?

RE: No need for Apple to sue poor failing MS
By Mitch101 on 8/15/2012 5:42:41 PM , Rating: 2
Never tried playing an MKV through my phone will have to try that since it works fine from my PC to X-box and media players. Probably just need to find an app or use VLC. But since I can sync media center with my Windows Phone I dont have a real need to play MKV's yet. When I get the tablet maybe. Lets see what happens when Windows Phone 8 comes along and you might have that as a win for Android.

I Meant to say Microsoft Smartglass. My fault there.

Home server where it archives all my recorded media from Windows Media center and audio with unlimited upload/download and remote administration. The functionality is moving into Server 2012 and Windows 8 which makes more sense Ill just upgrade then. Not sure why that upsets you.

The nice part about DT is in 10 minutes I wont have to read any of your posts they will be -1 soon enough but Id much prefer a block user button.

RE: No need for Apple to sue poor failing MS
By Pirks on 8/15/2012 5:55:01 PM , Rating: 2
Probably just need to find an app
Yeah, good luck "finding an app" when MS prohibited WP7 native development and proper video codec support from the start :))) LOOOL he wants to "find an app" ahahaha, clearly has not a SLIGHTEST idea about how WP7 apps are developed and what dumb limitations MS put on them. Welcome to the real world kiddo.
any of your posts they will be -1
Keep dreamin' kiddo :)))

RE: No need for Apple to sue poor failing MS
By Mitch101 on 8/15/2012 6:22:33 PM , Rating: 2
And they changed that.

Windows Phone 8 adds DirectX, native development , easier app porting

By Pirks on 8/15/2012 9:16:40 PM , Rating: 2
Ya, once they also add some MKV playing software, Windows file share accessing software, some decent games like ShadowGun and most important decent LARGE screens like in my Galaxy Note - then I start thinking about coming back from crapdroid :P I don't expect this happening for another year though, MS is notoriously slow with software updates.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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