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New tightly-integrated approach offers mobility gains, but closes the door to tinkering

Windows RT  -- the branded name for Windows on ARM architecture chips -- is bad news for some Windows enthusiasts.  The critical release marks the first major personal computer Windows release in which Microsoft Corp. (MSFT) has turned away from a direct-sales model, and thus in a sense marks the first time Microsoft has killed users' ability to "tinker" with their system and install their own operating system.

I. Long Live the Battery -- Or So Microsoft Claims

Writes Microsoft VP Mike Aguilo in the Building Windows blog, "PC makers will provide Windows RT PCs as integrated, end-to-end products that include hardware, firmware, and Windows RT software. Windows RT software will not be sold or distributed independent of a new Windows RT PC, just as you would expect from a consumer electronics device that relies on unique and integrated pairings of hardware and software."

In other words, your Windows laptop or tablet is about to become more like a smartphone, and less like a custom-built piece of hardware -- well, if you buy a Windows RT device, at least.  No longer will you be able to buy and install the operating system yourself -- your device maker will do that for you.

But for most consumers that should be a good thing.  Among the benefits of its new tightly-integrated approach, Microsoft is claiming to offer up to 13 hours of HD video playback (at 60 frames per second) with a 42 watt-hour battery powering a Windows RT notebook and 10.1" screen.  

Windows RT devices like the Surface by Microsoft will offer up to 13 hours of HD video playback.
[Image Source: Microsoft]

To put that in context, an 11-inch MacBook Air (35 watt-hour) from Apple, Inc. (AAPL) gets around 4-5 hours [source] of battery life.  Or alternatively, Microsoft's partners can now vie with Apple, whose iPad (third generation) offers 11-hours of HD video playback [source].  Microsoft estimates up to 409 hours of standby life for its RT devices.

Of course, those are Microsoft's numbers, so take them with a grain of salt.

On the dimensions side, Microsoft promises tablets and ARM laptops as thin as 8.3 mm (roughly 12 percent thinner than the iPad), weighing as little as 520 grams (about 20 percent lighter than the iPad).

But unlike the iPad, Windows RT devices will come packing a host of high-speed USB ports (though Microsoft won't commit to USB 3.0 capable Windows RT devices quite yet).  Microsoft says its RT computers will also pack tap-to-share near-field communications capabilities, similar to those in Research in Motion, Ltd.'s (TSE:RIM) latest PlayBook operating system update.

II. Big Support From Hardware Makers, But Not Many Apps -- Yet

Microsoft highlights the key gestures of the multi-touch-centric devices, include two finger slide (scrolling), pinch (zoom), and edge swipe (page-flipping, etc.).
Windows RT gestures
[Image Source: Microsoft]

In April, the Windows Store only had 99 Metro apps [source].  By August that number has risen to 450 apps [source].  Of these, Microsoft promises "over 90%" support Windows RT, meaning there's already a few hundred compatible apps.  That's still a far cry from the hundreds of thousands of apps in Apple's App Store or in Google Inc.'s (GOOG) Android Play store.  But you have to start somewhere, as they say.
Windows Store
The Windows Store had only 99 apps in April. [Image Source: Forbes]

Among the major players to commit to Windows RT include Dell Inc. (DELL) (the world's second largest PC maker), Lenovo Group Ltd. (HKG:0992) (the world's fastest growing PC maker), and Samsung Electronics Comp., Ltd. (KSC:005930) (the world's largest smartphone maker).

Of these, Samsung is rumored to be prepping an RT device for Windows 8's October launch, in time for the holidays.

And then there's Microsoft's own Surface tablet/laptop hybrid, which will first launch on October 26 as an RT device.  Surface uses a Tegra 3 system-on-a-chip (SoC) from NVIDIA Corp. (NVDA).

But other RT devices will also use chips from ARM Holdings plc. (LON:ARM) licensees Qualcomm, Inc. (QCOM) (makers of the Snapdragon 4) and Texas Instruments Inc. (TXN) (makers of the OMAP 4 SoC series).  Noticably absent was any mention of Samsung's proprietary Exynos series or Marvell Technology Group Ltd. (FRA:MVL).  It's unclear whether these ARM chipmakers will be privvy to the RT party.

III. Windows RT Well Positioned Among Anemic Tablet Competition

Windows RT
A Windows RT prototype device (left) versus Microsoft's latest test build (right).
[Image Source: Microsoft]

Many questions -- most notably what independent benchmarks show -- remain, but at present it's clear that Microsoft is gunning for aggressive battery life and form factors with Windows RT.  It is also clear that it plans to have multiple RT devices ready for the holiday season.

That should make for an intriguing battle with Apple, who will be on somewhat unfamiliar territory of being unable to sue its foe, due to their cross-licensing pact.  Between that legal immunity and Microsoft's ambitious spec push, Windows RT could gain ground in the tablet space, an arena where Google's Android has largely failed (unless you count the quasi-Android, Inc. (AMZN) Kindle Fire).

Source: Microsoft

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By Mitch101 on 8/14/2012 8:55:44 PM , Rating: 1
And we got 1000 other really bad Android tablets too and less than a handful of ones worth owning like the Asus Transformer.

If anything Microsoft is doing them a favor as none of the hardware manufacturers seem to be able to make a healthy profit on tablets. Even the ones that make good Tablets sales of them have not been great.

Its not like Microsoft got into the Tablet market and is now competing with Dell, HP, LENOVO tablets as none of them had a successful tablet market to begin with.

If Microsoft got into the PC and Server Market then that's going into their bread and butter.

I might also point out Dell, HP, Lenovo none of them make a game console so when Microsoft manufactured the X-Box wouldn't that be the same as leaving out the OEMs.

If your a smart OEM let Microsoft take all the risk on a tablet and if/when there is market share and worth it then OEM's should look to license the software if they can do a better tablet for profit. But let Microsoft do the risk of the initial ecosystem.

Right now both Google and Microsoft have to sell Tablets with minimal profit to a loss to build their Eco systems.

The real money is not in the tablet but in the Marketplace.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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