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John Browett, Apple's senior vice president of retail
The tech giant only recently bumped up employee wages and started offering hardware discounts

Apple is reportedly laying off retail employees around the world -- including some that were only hired about a month ago.
 
MacRumors said that many Apple retail employees -- mainly part-time workers in the United Kingdom -- are being laid off after only being recently hired. There have been cuts in the United States and Canada as well.
 
According to MacRumors, a few different reports pointed out that part-time employees in the UK have been laid off after only working for Apple retail stores anywhere from one month to six months. Some have only just completed their training programs. 
 
In the United States and Canada, employees have had their hours cut back significantly (some to zero). One report indicated that an Apple retail store cut "several hundred hours," leaving only full-time employees on the schedule while the part-time employees were left on stand-by. 
 
So what's going on? There are a couple of different rumors as to why this is occurring. One is that Apple is preparing for the launch of its next-generation iPhone next month as well as the holiday season immediately after. Usually, around product launches and the holidays, hours in Apple retail stores tend to fluctuate a bit. The part-timers may be able to pick up a few more hours around these busier times.
 
Another rumor is that John Browett, senior vice president of Apple Retail, is behind the whole thing. Those commenting in Apple forums have mentioned Browett's past in regards to his days as CEO at Dixons Retail, where he supposedly flunked as a competent leader. Some commenters called Dixons the worst retailer in the entire UK under Browett's leadership. 
 
"This is the work of John Browett," said one commenter named Sheza. "Classic. He screwed over Dixons, PC World and Curry's, and he will slowly ruin the Apple Retail Store experience too. I guarantee it."
 
It's unclear what the reason is behind the lay offs, but the recent move contradicts earlier actions set to improve retail employees' working environment. Back in June, Apple boosted employee morale by announcing that it would increase retail store wages by as much as 25 percent in July. It also offered retail employees hardware discounts, where workers can receive price cuts off of certain Apple gadgets like the iPad and certain MacBooks. 
 
The internal review, which led to the increased wages, was led by Browett himself. He found that wage levels were the chief complaint of most Apple employees. 

Source: MacRumors



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RE: Inefficient sales system
By augiem on 8/14/2012 7:01:52 PM , Rating: 3
quote:
I love how posts like these dripping with condescension get rated upwards.


Do I detect a hint of paranoia? How was my post "dripping with condescension"? How in the heck do you read that into my comments? The only thing one could possibly see as condescending is the statement about barely computer-literate users, but it wasn't meant to be. Its pretty well known that the vast majority of users, PC or Mac "just want it to work" and are not technical enthusiasts. Best Buy would have the same problem. And the techno-enthusiast PC crowd is a lot bigger in the Windows world than in the Mac world. Couple that with the fact that enthusiasts RARELY purchase 1) prebuilt systems and 2) anything in-store and my statement just makes sense.

Just because you want to read every post as an Apple-hate-flame-war doesn't make it so. Take the chip off your shoulder and maybe you'll read more clearly.

quote:
The idea behind Apple stores isn't about "efficiency".


EXACTLY. That was my point. And from a business perspective, that's potential for improvement. As I said, the guys running Apple have been making decisions lately that seem more like how your run-of-the-mill businessman thinks, not like Jobs, therefore increased efficiency = cost savings = more profits. That's the jist of my statement.


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