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John Browett, Apple's senior vice president of retail
The tech giant only recently bumped up employee wages and started offering hardware discounts

Apple is reportedly laying off retail employees around the world -- including some that were only hired about a month ago.
 
MacRumors said that many Apple retail employees -- mainly part-time workers in the United Kingdom -- are being laid off after only being recently hired. There have been cuts in the United States and Canada as well.
 
According to MacRumors, a few different reports pointed out that part-time employees in the UK have been laid off after only working for Apple retail stores anywhere from one month to six months. Some have only just completed their training programs. 
 
In the United States and Canada, employees have had their hours cut back significantly (some to zero). One report indicated that an Apple retail store cut "several hundred hours," leaving only full-time employees on the schedule while the part-time employees were left on stand-by. 
 
So what's going on? There are a couple of different rumors as to why this is occurring. One is that Apple is preparing for the launch of its next-generation iPhone next month as well as the holiday season immediately after. Usually, around product launches and the holidays, hours in Apple retail stores tend to fluctuate a bit. The part-timers may be able to pick up a few more hours around these busier times.
 
Another rumor is that John Browett, senior vice president of Apple Retail, is behind the whole thing. Those commenting in Apple forums have mentioned Browett's past in regards to his days as CEO at Dixons Retail, where he supposedly flunked as a competent leader. Some commenters called Dixons the worst retailer in the entire UK under Browett's leadership. 
 
"This is the work of John Browett," said one commenter named Sheza. "Classic. He screwed over Dixons, PC World and Curry's, and he will slowly ruin the Apple Retail Store experience too. I guarantee it."
 
It's unclear what the reason is behind the lay offs, but the recent move contradicts earlier actions set to improve retail employees' working environment. Back in June, Apple boosted employee morale by announcing that it would increase retail store wages by as much as 25 percent in July. It also offered retail employees hardware discounts, where workers can receive price cuts off of certain Apple gadgets like the iPad and certain MacBooks. 
 
The internal review, which led to the increased wages, was led by Browett himself. He found that wage levels were the chief complaint of most Apple employees. 

Source: MacRumors



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RE: Inefficient sales system
By pimeson on 8/14/2012 2:59:34 PM , Rating: 5
I love how posts like these dripping with condescension get rated upwards.

The idea behind Apple stores isn't about "efficiency". The idea is yes there are many who are not familiar with computers, but they will have easy access to personalized assistance.

The idea is (as cheesy as it sounds) about creating an "experience" for the consumer. The same customer rep that is helping you out, can also ring you out, and bring your purchase to you; all of this without having to seek out a register. They have a model, and it clearly works seeing as they double the nearest competitor in terms of cash per square foot ($6000 vs Tiffany's $3000, 16x the average). I'm sure jewelry stores have an even greater margin than apple products.


RE: Inefficient sales system
By Reclaimer77 on 8/14/2012 3:14:28 PM , Rating: 5
That's because here at Daily Tech, we hate Apple. If you don't agree with us, go somewhere else.

And no, that wasn't sarcasm.


RE: Inefficient sales system
By corduroygt on 8/14/12, Rating: -1
RE: Inefficient sales system
By Reclaimer77 on 8/14/2012 4:24:28 PM , Rating: 3
And herein lies the difference between a Repub/Conservative and a Liberal.

If I hate Apple, I just don't buy from them. I don't hate them because they are successful or make profits, I don't try and pass laws that make it hard for them. That doesn't factor into it at all. I fully support their rights to have a business and profit from it, Liberals don't.

If you hate Apple, you need to destroy them. Because they make obscene profits, "dodge" taxes, and use Chinese labor. Oh the humanity!!!

quote:
You love having a free and customizable OS like Android but when it comes to healthcare


Android isn't exactly "free". It's free to the manufacturers. If I, as an end user, want to actually USE Android, I need to buy a phone. Sure there are Android ROM's that I can download for free, but again, pretty useless without a phone.

As usual Cord, you're stuck on stupid. Nice troll attempt though. There's maybe 3 vocal "Tea Party" types here, I wouldn't call that full to the brim.


RE: Inefficient sales system
By corduroygt on 8/14/12, Rating: 0
RE: Inefficient sales system
By Reclaimer77 on 8/14/2012 5:48:28 PM , Rating: 1
lol, way to prove me wrong about Liberals there buddy.
/sarcasm


RE: Inefficient sales system
By corduroygt on 8/14/12, Rating: 0
RE: Inefficient sales system
By Reclaimer77 on 8/14/2012 6:11:24 PM , Rating: 2
Yup same old cheap anti-Republican fear tactic that's never happened.

Obamacare robs Medicare of 700+ billion to pay for itself, Clinton robed Social Security for billions with IOU's for his "balanced" budget, yet it's the Republicans who supposedly want to destroy those programs.

I think most American's understand that the Vice freaking President doesn't pass, or even propose, budgets. But somehow we're to believe Ryan is going to do these things.

Not sure how I'm a "heartless" bastard simply because I support Capitalism. But that's a typical Liberal for you. It doesn't have to make sense, or even be accurate, it just has to make you feel good or someone else feel bad.


RE: Inefficient sales system
By corduroygt on 8/14/2012 6:22:40 PM , Rating: 3
quote:
Not sure how I'm a "heartless" bastard simply because I support Capitalism

Because you would prefer millionaires and billionaires (job creators LOL) to pay less taxes over treating poor old, sick people who can't afford it. That's the mark of a despicable "human" being right there.

Endgame of pure capitalism is no different than the Feudal Despotism of the middle Ages. You'll have villas next to favelas with nothing in between. Socialist policies aim to make those favelas, where 99% of the people will end up living, to be as pleasant as possible.


RE: Inefficient sales system
By Reclaimer77 on 8/14/2012 6:34:24 PM , Rating: 2
lol I remember you. You're the little bigot who last time claimed because I was Conservative, I must be "religious" therefore you hated me.

Now I'm a "despicable" human being and you have to make up more crap to hate me.

Yeah you're a very compassionate person, clearly. HAHA!

quote:
Socialist policies aim to make those favelas, where 99% of the people will end up living, to be as pleasant as possible.


Yes except it doesn't work. Wealth Redistribution has never given people "pleasant" lives compared to Capitalism. You pretend to understand history while you clearly don't.

You see Capitalism as something that only benefits the rich. This is your flaw. And this is where we part ways. I had no intention to enter a political debate until you trolled, poorly I might add, Conservatives with a lame attack that a 5 year old could defeat. I've soundly destroyed you, and there's nothing left for you to say.


RE: Inefficient sales system
By corduroygt on 8/14/2012 6:58:08 PM , Rating: 2
quote:
I've soundly destroyed you, and there's nothing left for you to say.

Really, where did you give any examples or even form a sentence that came anywhere near that? Let's look at quality of life rankings by country, where do you suppose social liberal European countries come in?

http://www.numbeo.com/quality-of-life/rankings_by_...

Just answer this basic question: Which do you prefer, millionaires paying more taxes or the poor/sick and the elderly being left to die?

Since you'll choose the latter, that's all the proof that's needed to show that you're a despicable bastard, and it's a really good thing you "people" won't get what you want in this country.


RE: Inefficient sales system
By Reclaimer77 on 8/14/2012 7:23:37 PM , Rating: 1
Cord the United States is spending nearly a trillion dollars annually on entitlements, food stamps, and other low-income programs and health care assistance. If your argument was sound, we would be at the top of that list by far. Poverty wouldn't exist on any level. We're spending more on social programs than the GDP of most European nations!!

Your presumption that I'm against Socialism because I want "people to die" is not only idiotic and insulting, but completely off base. I want people to have the best lives possible, and I know the Government cannot provide that for us!

quote:
Just answer this basic question: Which do you prefer, millionaires paying more taxes or the poor/sick and the elderly being left to die?


Is this a fucking joke? Hmm let me think, do I want people to die or millionaires paying more taxes....that's a tough one! Wtf?

Seriously if you asked me this in person, and debated with me in this idiotic tone, you would be punched in the face. This is why people cannot stand debating things with you Liberal morons. The argument is NOT about taxes versus people dying! That's such a stupid Liberal straw man argument that nobody with two brain cells to rub together could possibly believe it.


RE: Inefficient sales system
By corduroygt on 8/14/2012 7:47:57 PM , Rating: 2
quote:
I want people to have the best lives possible, and I know the Government cannot provide that for us!

So, who will provide the social safety nets if not the government in your brilliant plan? The rich will just give up enough of their money because they'll feel bad for those poor sick people? History has shown this to be not the case, see the French Revolution of 1789.

Easiest fix would be to enforce a mandatory IQ of 100 for any public position in any government and outlaw lobbying, not getting rid of the government!


RE: Inefficient sales system
By corduroygt on 8/14/2012 7:51:21 PM , Rating: 1
quote:
Is this a fucking joke? Hmm let me think, do I want people to die or millionaires paying more taxes....that's a tough one! Wtf?

Your party's VP candidate will chose the latter, as his budget proposal shows. End of story.


By StevoLincolnite on 8/14/2012 10:35:59 PM , Rating: 2
quote:
I want people to have the best lives possible, and I know the Government cannot provide that for us!


Actually a government can, look at Norway or Australia, Netherlands, New-Zealand etc' even with universal healthcare and such. They rank incredibly highly in most standards of living (Much higher than the USA.)
The people even retain greater levels of freedom than the Americans in allot of aspects too.

Most of that can be attributed to good reforms and a government that is not large and bloated that is also not paid by large companies to pass legistlation that don't benefit the people.

Take a look at the financial crisis for instance, the USA spent trillions bailing out companies and banks instead of letting capatalism do it's thing.
Australia on the other hand let companies fail and spent money on national infrustructure projects that created jobs like the national broadband network, insulation for homes to reduce the reliance on heaters and air conditioning, improving schools, fixing up roads which helped the country not go into recession at all, rebates on solar power and tax breaks.
This is the kind of thing that can benefit everyone.

On the flipside they understood families were doing it tough so they made incentives for people to improve their education by providing one-off payments and also assisted those who were already on government welfare to look for work.

So a government can do if it's interests are aligned with the peoples, the American government seems to be interested in it's companies.


RE: Inefficient sales system
By hiscross on 8/14/2012 7:05:46 PM , Rating: 3
"Now when you're the 6th child of an inner city black family, you don't get the same opportunities as Mitt did when he was a kid. " ever ask your self why does an inner city black person have so many children and not see that might be a problem? Like they live in the inner city, right? With other poor people with tons of kids that get shot, sell drugs, have many babies, etc. Some how the liberals who say steal from the rich and give to the lazy always miss that talking point. If you want to help those poor people so much, liberal, then tell them to stop spreading their legs and keep their zipper closed. That may be a start.


RE: Inefficient sales system
By corduroygt on 8/14/2012 7:50:02 PM , Rating: 2
quote:
"Now when you're the 6th child of an inner city black family, you don't get the same opportunities as Mitt did when he was a kid. " ever ask your self why does an inner city black person have so many children and not see that might be a problem?

A kid cannot choose his/her parents, as I'm sure he would not have chosen to be in a family of 6 kids living in poverty. You're just going to say "too bad" and let him die?


RE: Inefficient sales system
By Taft12 on 8/14/2012 11:13:40 PM , Rating: 2
I've read a post just like this at least 1000 times. Skip right past the child and straight to the hate on the parent. Would you advocate crushing the baby's skull with your boot to save the cost of a bullet? Real-world problems need real-world answers.


RE: Inefficient sales system
By Reclaimer77 on 8/15/2012 2:03:23 AM , Rating: 2
Oh come on enough with these absurdly emotional rhetoric.

So I want people to just "die", and he wants to crush baby skulls. Is that it?

Either embrace Socialism, or you support death! Great message you guys have there...

You know roughly a third of the country is already being helped with entitlements right? Assuming the other two thirds are employed, do you think it's remotely sustainable or even morally right to have two thirds of the nation working so the other third doesn't have to?

quote:
Real-world problems need real-world answers.


Well that's a nice catch phrase that we can all agree with, but what does it mean exactly? Because the current situation is anything but a real answer.


RE: Inefficient sales system
By chris2618 on 8/14/2012 3:57:46 PM , Rating: 2
An experience for the customer, give me a break its the classic soft sell technique.


RE: Inefficient sales system
By augiem on 8/14/2012 7:01:52 PM , Rating: 3
quote:
I love how posts like these dripping with condescension get rated upwards.


Do I detect a hint of paranoia? How was my post "dripping with condescension"? How in the heck do you read that into my comments? The only thing one could possibly see as condescending is the statement about barely computer-literate users, but it wasn't meant to be. Its pretty well known that the vast majority of users, PC or Mac "just want it to work" and are not technical enthusiasts. Best Buy would have the same problem. And the techno-enthusiast PC crowd is a lot bigger in the Windows world than in the Mac world. Couple that with the fact that enthusiasts RARELY purchase 1) prebuilt systems and 2) anything in-store and my statement just makes sense.

Just because you want to read every post as an Apple-hate-flame-war doesn't make it so. Take the chip off your shoulder and maybe you'll read more clearly.

quote:
The idea behind Apple stores isn't about "efficiency".


EXACTLY. That was my point. And from a business perspective, that's potential for improvement. As I said, the guys running Apple have been making decisions lately that seem more like how your run-of-the-mill businessman thinks, not like Jobs, therefore increased efficiency = cost savings = more profits. That's the jist of my statement.


RE: Inefficient sales system
By augiem on 8/14/2012 7:13:26 PM , Rating: 4
quote:
They have a model, and it clearly works seeing as they double the nearest competitor in terms of cash per square foot...


This sounds like a leap in logic to me. You know very well that the vast majority of Apple's sales are not due to the store salespeople. The massive public awareness and excitement about Apple products in the last 5 years have driven the sales, not to mention repeat purchasers.

In my view, the store profits are as high as they are in spite of the checkout system, not because of it. I see it as a source of waste in the store model, especially when I frequently see scores of salesmen just standing around chatting with each other because they outnumber the customers. If management also felt the same way or got some research data that proved it, the natural response would be to trim the fat.


RE: Inefficient sales system
By augiem on 8/17/2012 2:11:16 AM , Rating: 2
I know this post is already old, but let the record show that I was right: http://www.ifoapplestore.com/db/2012/08/15/store-p...

quote:
They have a model, and it clearly works seeing as they double the nearest competitor in terms of cash per square foot ($6000 vs Tiffany's $3000, 16x the average).


Quoted from article link above:

"More specifically, Browett is aiming to increase the chain’s 22 percent profit margin reported for the latest quarter. That figure is in the mid-range of profit margin reported over the past five years. Retail store profit constitutes about 10 percent of the entire company’s profit each quarter. Overall, Apple’s profit margin was about 24 percent for 2011, with about two-thirds of that generated by sales of the iPhone.

There have been many claims that Apple’s retail stores are “the most profitable in America.” However, there are no surveys or statistics to support that claim. The chain’s mid-range 22 percent profit margin suggests that many other stores or chains could have a more profitable operation."

Vindicated.


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins














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