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Print 24 comment(s) - last by Azethoth.. on Aug 13 at 8:08 PM

No potential buyers have expressed interest in the phone unit

Waterloo, Ontario-based RIM is facing a daunting task by trying to make its next generation BlackBerry – which is running the new QNX-derived BlackBerry 10 operating system -- a success.  Due out next year, RIM must somehow trying to jump over a series of high hurdles including impotent managementweakening brand image, a crowded market, and a significantly shrinking engineering department.  

To be successful, RIM must beat rivals like Google Inc. (GOOG), Samsung Electronic Comp., Ltd. (KSC:005930) and Apple, Inc. (AAPL) who have proven success in consumer smartphone sales, as well as struggling, but deeper-pocket players like Microsoft Corp. (MSFT).

If the much-hyped and much-delayed BB10 platform is unable to beat the rest of the field in features and revive sales -- an outcome expected by many -- RIM's leadership will likely be forced into the option they have resisted the most -- a break-up and sale.

In a new report by Bloomberg, two sources close to RIM and the independent bank review panel -- the Royal Bank of Canada (TSE:RY) and JPMorgan Chase & Comp. (JPM) -- it hired to assess its options say that International Business Machines, Inc. (IBM) has approached RIM with serious interest to purchase its enterprise division.  IBM is one of the enterprise technology sphere's greatest powers and it arguably has the experience to repurpose the unit, hence this seems like a reasonable fit.

IBM servers
IBM is a top enterprise service and hardware provider. [Image Source: IBM]

But analysts say the potential sale will likely be put on hold while RIM waits to see whether BB10 finds fortune or failure.  Adnaan Ahmad, an analyst at Berenberg with a sell rating on RIM’s shares, comments, "If they were to offload this, they are offloading their jewel.  They want to give BlackBerry 10 a go, so I don’t think this would happen until next year."

That could actually benefit IBM, as failure of BB10 may lead to greater desperation at RIM and a fire-sale price for this prized unit.  The unit, which made $4.1B USD in service fees charged to mobile carriers in 2011, is currently valued at $1.5-2.5B USD.  But that value could dip lower depending on the fortune (or more aptly, lack thereof) of BB10.

RIMdenberg
IBM is reportedly considering gutting the Rimdenberg. [Image Source: Jason Mick/DailyTech LLC]

If the sale happens, the big question is who -- if anyone -- will want the phone unit.  No parties, according to the Bloomberg sources, have expressed interest in buying all of RIM since the review.  Likewise, interest in buying the struggling phone unit has been non-existent.

While waiting to sell may ultimately burn shareholders by devaluing the phone and enterprise service units, in a way, long-term shareholders don't have much more to lose.  A share of RIM stock is today worth about 1/20th of what it was traded for back when the company was popular and profitable in 2008.

Source: Bloomberg



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Even if...
By Marlin1975 on 8/10/2012 12:36:49 PM , Rating: 2
Even if BB10 is better than iPhone, Android, or Windows mobile no one will want to give up the apps and familiarity with what they have. One of the hardest parts of competing is getting people to give up something they are use to and knows works fine now and try out your new item/system.

I say sell now while there is some value left. I don’t think Rim has the money to keep BB10 going to get enough market share to compete, and that’s only if its as good or better than what is out there. If it even has the smallest issue it will sink hard as people run from it.




RE: Even if...
By retrospooty on 8/10/2012 12:43:55 PM , Rating: 3
Yup... Even though QNX is a great OS, RIM just doesnt have the talent to make it work as it needs to in todays competitive market. They partnered up with QNX 3 years ago and STILL dont have a smartphone on the market. The last 2 delays (early 2012 was delayed to mid 2012, now mid 2012 delayed until early 2013) shows that they just cant adapt fast enough.


RE: Even if...
By JasonMick (blog) on 8/10/2012 12:44:04 PM , Rating: 3
quote:
Even if BB10 is better than iPhone, Android, or Windows mobile no one will want to give up the apps and familiarity with what they have. One of the hardest parts of competing is getting people to give up something they are use to and knows works fine now and try out your new item/system.

I say sell now while there is some value left. I don’t think Rim has the money to keep BB10 going to get enough market share to compete, and that’s only if its as good or better than what is out there. If it even has the smallest issue it will sink hard as people run from it.
Agreed. But RIM will not sell until BB10 fails (which it likely will). Recognizing cold hard reality is one of the hardest things to do -- just ask any alcoholic, or, more pertinently, Palm Inc.

I just hope whoever buys the remains makes good use of them rather than further destroying what is left, as HP did to Palm.


RE: Even if...
By bigboxes on 8/10/2012 6:23:48 PM , Rating: 2
I was just going to say, "Whatever you do, don't sell to HP."


RE: Even if...
By wind79 on 8/12/2012 8:31:54 PM , Rating: 2
quote:
I was just going to say, "Whatever you do, don't sell to HP."


I would love to see RIM bring HP down with it...


RE: Even if...
By dark matter on 8/12/2012 3:23:40 PM , Rating: 2
(which it most likely will)

Quite uncalled for really. Just goes to show the whole ethos behind this article.

I wonder...

If you actually want BB10 to fail because you have put so much emotional energy behind it. (Plus, you'll look like a bit of a twat if it doesn't).

I believe it's acceptable to have an opinion; when it's called for. Snide digs like that show an unprofessionalism.

Let's be platform agnostic, and keep an open mind.

You'd never make a good poker player. You give too much away on how your thinking.


RE: Even if...
By LTGJAMAICA on 8/12/2012 11:28:40 PM , Rating: 2
QNX is a great OS but an OS is a platform while apps are the driver and unfortunately no innovative apps really exists on the BB at present.

http://ltgjamaica.wordpress.com/2012/08/06/nexus-7...


RE: Even if...
By NellyFromMA on 8/13/2012 9:25:26 AM , Rating: 2
They said this about Windows, and yet supposedly it is no longer true. The reality of the day is this arguement can be true sometimes, but for average consumers, they frankly are fine throwing aaway their penny apps to switch to the latest and greatest upgrade every two years.

The proof is all over the industry. App retention isn't very high on ANYONE's list as long as it has internet gps a fun and interactive UI and a perception of quality.

Everyone totes app numbers, but really, its not a useful gauge.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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