Google Mixes Gmail Results into Web Search Results
August 9, 2012 9:39 AM
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More personal content will be mixedwith web search results
Google is making moves to turn its traditional web search service into something more personal for each individual user. Google has begun a limited field trial of a new search system integrating personal search into its generic web search results. The way the system works is if the user searches for "Amazon" using Google search, their own Gmail e-mails showing Amazon confirmations will be offered alongside the results.
The personal search results will also work with a myriad of other inquiries. Another example would be the ability to run a Google web search for a phrase like "my flights" and get results showing your own e-mail itineraries that arrived at Gmail.
“This is a baby step in a really complicated area,” said Sagar Kamdar, director of product management for universal search, speaking at a search presentation for reporters at the company’s San Francisco office.
Google has admitted that including a user's personal e-mail into its web search has been difficult to master because the e-mails need to be private and secure. The trial Google is running is apparently open to anyone who registers
Google's Amit Singhal also notes that the personal e-mail search feature doesn't necessarily have to be limited to Gmail. He said, "We are very willing to work with every email provider." I can't see many competing email firms being willing to turn over access to an individual's e-mails to Google.
Google search integration with Gmail isn't all Google has planned. According to the Google executives, other Google products will be added to the search mix as well. In the future when a person runs a search on Google not only would e-mail results be returned, but also Docs, Calendar, and Drive content.
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RE: How nice of them.
8/9/2012 4:36:54 PM
If you use Gmail, you're email is already searched for targetted ad purposes. Now they are just making search less useful by incorporating your emails into it.
RE: How nice of them.
8/13/2012 2:50:15 PM
Yea, but I honestly cannot work out a reason for linking the search results. If I'm looking for something, I usually have an idea where it's located... well, at least, as far as the line separating the web, local drives, and my email is concerned, they are quite distinct to me. It's not like, say, I forgot where I left my glasses and need to search the house, car, work, everywhere I've been since I last saw them. As far as I've observed, when you look for something on or via a computer, you usually would know if it was on a drive, the web, or in your email and search just in that space.
As for an authenticated Google account to allow the searching of your email, I'd presume they intend to make it first and foremost as a convenience on Android devices, which uses a gmail log in to access all the other support services.
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