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  (Source: AllThingsD)
More personal content will be mixedwith web search results

Google is making moves to turn its traditional web search service into something more personal for each individual user. Google has begun a limited field trial of a new search system integrating personal search into its generic web search results. The way the system works is if the user searches for "Amazon" using Google search, their own Gmail e-mails showing Amazon confirmations will be offered alongside the results. 
 
The personal search results will also work with a myriad of other inquiries. Another example would be the ability to run a Google web search for a phrase like "my flights" and get results showing your own e-mail itineraries that arrived at Gmail.
 
“This is a baby step in a really complicated area,” said Sagar Kamdar, director of product management for universal search, speaking at a search presentation for reporters at the company’s San Francisco office.

 
Google has admitted that including a user's personal e-mail into its web search has been difficult to master because the e-mails need to be private and secure. The trial Google is running is apparently open to anyone who registers here.
 
Google's Amit Singhal also notes that the personal e-mail search feature doesn't necessarily have to be limited to Gmail. He said, "We are very willing to work with every email provider." I can't see many competing email firms being willing to turn over access to an individual's e-mails to Google.
 
Google search integration with Gmail isn't all Google has planned. According to the Google executives, other Google products will be added to the search mix as well. In the future when a person runs a search on Google not only would e-mail results be returned, but also Docs, Calendar, and Drive content.

Source: AllThingsD



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Keep in mind that...
By ATrigo on 8/9/2012 2:15:11 PM , Rating: 2
The search query can now be tied to the email address and not just to the ip address. This will have more profound consequences of which annoying marketing is the least one of them.




RE: Keep in mind that...
By NellyFromMA on 8/9/2012 4:40:04 PM , Rating: 2
Already happening. I'm not saying you shouldn't be concerned, because you should. You can opt out of course, but this is already true today.


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