Android, iOS Continue Smartphone Assault During Q2
August 8, 2012 9:00 AM
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Android and iOS combined for the highest percentage of the smartphone market ever in Q2
The latest statistics for Q2 2012 for the smartphone market are in from research firm IDC. The numbers show that Google and Apple own 85% of the smartphone market overall. IDC reports that that represents a new combined high for the two operating systems.
"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "With much of the world's mobile phone user base still operating feature phones, the smartphone OS market share battle is far from over. There is still room for some mobile OS competitors to gain share, although such efforts will become increasingly difficult as smartphone penetration increases."
While Google and Apple smartphone operating systems grow, BlackBerry and Symbian both saw their market shares drop below 5%. Individually, Android has 68.1% of the smartphone market shipped during Q2. Comparatively RIM (BlackBerry) shipped 4.8% of all smartphones while Nokia (Symbian) shipped 4.4%. Microsoft sits in the fifth spot with 3.5% of the market putting it behind Symbian.
"Android continues to fire on all cylinders," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "The market was entreated to several flagship models from Android's handset partners, prices were well within reach to meet multiple budgetary needs, and the user experience from both Google and its handset partners boosted Android smartphones' utility far beyond simple telephony."
Apple owned 16.9% of the smartphone market with iOS during the quarter. It continues to be impressive that Apple command such a large portion of the smartphone market with so few products. IDC reports that demand for the iPhone 4S has waned since
have suggested that the next generation iPhone will hit the market early next month.
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RE: So Apple is 19.2%
8/8/2012 12:35:49 PM
Rethink those numbers Microsoft is about to overtake Rim for 3rd place.
Windows Phone sporting a 115% growth increase compared to 2011 according to IDC data
Looking at the table above we can clearly see the advances Windows Phone is making as a whole, which is very promising. Beating not only the iPhone, but Android with regards to growth with 5.4 million units reportedly being shipped in Q2 2012 (up from 2.5 million in Q2 2011). It definitely shows the platform has real potential to play catch-up. Unfortunately, according to the marketshare figures, Windows Phone (3.5%) is still a long way behind both the iPhone (16.9%) and Android (68.1%) before it poses a real thread.
Blackberry (4.8%) is dropping along with Symbian, which will provide Microsoft with the opportunity to take 3rd position in the mobile market. This would be a milestone for the platform to reach to then further increase its marketing efforts using the newly acquired position as proof that it's not only on the rise, but Microsoft is further integrating the platform with other products to increase exposure and audience.
The hardware and carrier lineup around Windows Phone 8 will defiantly be a game changer. Hardware on the level of Android with the Ease of use and stability of Windows Phone.
Microsoft also just redid the marketplace and the SDK. Windows Phone 8 is really aligning for a monster launch.
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