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Android and iOS combined for the highest percentage of the smartphone market ever in Q2

The latest statistics for Q2 2012 for the smartphone market are in from research firm IDC. The numbers show that Google and Apple own 85% of the smartphone market overall. IDC reports that that represents a new combined high for the two operating systems.
 
"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "With much of the world's mobile phone user base still operating feature phones, the smartphone OS market share battle is far from over. There is still room for some mobile OS competitors to gain share, although such efforts will become increasingly difficult as smartphone penetration increases."
 
While Google and Apple smartphone operating systems grow, BlackBerry and Symbian both saw their market shares drop below 5%. Individually, Android has 68.1% of the smartphone market shipped during Q2. Comparatively RIM (BlackBerry) shipped 4.8% of all smartphones while Nokia (Symbian) shipped 4.4%. Microsoft sits in the fifth spot with 3.5% of the market putting it behind Symbian.
 
"Android continues to fire on all cylinders," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "The market was entreated to several flagship models from Android's handset partners, prices were well within reach to meet multiple budgetary needs, and the user experience from both Google and its handset partners boosted Android smartphones' utility far beyond simple telephony."
 
Apple owned 16.9% of the smartphone market with iOS during the quarter. It continues to be impressive that Apple command such a large portion of the smartphone market with so few products. IDC reports that demand for the iPhone 4S has waned since rumors have suggested that the next generation iPhone will hit the market early next month.  

Source: IDC



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RE: So Apple is 19.2%
By Nortel on 8/8/2012 9:44:57 AM , Rating: -1
Grouping all Android devices together to get 65.8% isn't all that useful data wise. 'Android' isn't a salable product, it's like saying 65.8% of all household appliances run on AC power. Since Google is giving the OS away for free, what war of the smartphones is being fought here and what is the payoff for Google?


RE: So Apple is 19.2%
By Reclaimer77 on 8/8/2012 9:53:30 AM , Rating: 2
lol Ok hater.


RE: So Apple is 19.2%
By amanojaku on 8/8/2012 11:23:23 AM , Rating: 2
His point would make sense if Android PHONES were free, but they're just as expensive as an iPhone. An Android phone is built on the Android OS. Free or licensed, the OS has to evolve to sell the product. After all, it's been pointed out by many Apple fanatics that specs aren't the only things that sell phones. The experience matters, and that comes from the OS.

Of course, there will never be a true comparison as to which OS or hardware platform is better. You can't run Android on an iPhone (legally), and you can't run iOS on any phone but an iPhone.


RE: So Apple is 19.2%
By retrospooty on 8/8/2012 11:45:16 AM , Rating: 2
"Of course, there will never be a true comparison as to which OS or hardware platform is better. You can't run Android on an iPhone (legally), and you can't run iOS on any phone but an iPhone."

You can compare speed, usefulness and features. Generally speaking

Apple/IOS has better...

1. Ratings for novice users
2. App store/developer support.

Android has better
1. Speed.
2. Screen size options
3. Screen resolution
4. Hardware options (kb's removable batteries)
5. Features (notifications, NAV, widgets, wallpapers, etc)
6. Flexibility for advanced users (custom ROM's, etc)


RE: So Apple is 19.2%
By Tony Swash on 8/8/2012 1:29:23 PM , Rating: 1
quote:
Apple/IOS has better...

1. Ratings for novice users
2. App store/developer support.

Android has better
1. Speed.
2. Screen size options
3. Screen resolution
4. Hardware options (kb's removable batteries)
5. Features (notifications, NAV, widgets, wallpapers, etc)
6. Flexibility for advanced users (custom ROM's, etc)


Presumably much of the flexibility you ascribe to Android comes via a similar process as jailbreaking on iOS?

I would add to the iOS advantages the following:

Much bigger digital content library (music, books, films, TV, etc).

Much larger third party peripheral support (cases, car interfaces, dedicated music players etc).

Much better customer support.

Compatibility with the wider iOS/OSX ecosystem of devices such as Apple TV, Mac, etc.

Compatibility with existing media libraries held in iTunes (significant given the decade long iPod hegemony).

Guaranteed annual OS updates for new devices for several years to come.

Much, much less malware.

Some heavy weight 'killer' apps not available on Android, such as Garage Band, iPhoto, Pages, Numbers, Keynote, Filemaker, etc

Better games.



RE: So Apple is 19.2%
By retrospooty on 8/8/2012 1:41:50 PM , Rating: 2
"I would add to the iOS advantages the following:"

Yes, you would, but an unbiased person would not.

"Presumably much of the flexibility you ascribe to Android comes via a similar process as jailbreaking on iOS?"
No, because Android has tons of freelanceers making ROM's. Even for the newly released and bootlocked Verizon Galaxy S3, there are already 8 or so different ROM's (Jelly Beand and ICS) available.

"Much bigger digital content library (music, books, films, TV, etc)."
I have Amazon, netflix and Google play. How much more do you need?

"Much better customer support."
I dont know, I have never called any Android maker for myself, my family, or the 300+ (Androids and iPhones) phones we manage at work. Seems pretty useless, unless your totally techno illiterate. I put that in the "better for novice users" pile.

"Compatibility with the wider iOS/OSX ecosystem of devices such as Apple TV, Mac, etc. + Compatibility with existing media libraries held in iTunes (significant given the decade long iPod hegemony)."
LOL. So it works better with a MAc and iTunes? Android works better with Windows, Linux and Google play. How is that even a point?

"Guaranteed annual OS updates for new devices for several years to come."
Already comvered , but here we go again. 2 things with this. 1. Apple makes one phone. There are dozens of Android models in that same period. This is the STRENGTH of the Android platform, not the weekness. 2. IOS updates are not much of updates. Look at IOS in the past 4 years. It hasnt changed much. Look at Android in the past 2 years. It was far inferior to IOS, now it not only caught up, but surpassed it. In other words. IOS 3 to IOS 6 is a small jump. Android 2 to 4 is a huge jump.

"Much, much less malware."

I dunno. I have still never seen this on any the hundreds of phones we support. I think its way overblown.

The rest is already covers under "2. App store/developer support." but really, you can do everything you need to on both platforms. Androids list of benefits are far more useful to me, and apparently the vast majority of buyers.


RE: So Apple is 19.2%
By Assimilator87 on 8/8/2012 4:13:01 PM , Rating: 2
Android has an abysmal selection of games compared to iOS. That'll be the main driving force of my next upgrade, when I'm finally done with webOS.


RE: So Apple is 19.2%
By Reclaimer77 on 8/8/2012 4:17:47 PM , Rating: 3
Pick a phone for the games? What are you, 12? I enjoy Angry Birds and a few others, but I'm not sitting there on my phone playing games full-time. Who does that?


RE: So Apple is 19.2%
By Tony Swash on 8/8/2012 5:05:45 PM , Rating: 1
quote:
Already comvered , but here we go again. 2 things with this. 1. Apple makes one phone. There are dozens of Android models in that same period. This is the STRENGTH of the Android platform, not the weekness. 2. IOS updates are not much of updates. Look at IOS in the past 4 years. It hasnt changed much. Look at Android in the past 2 years. It was far inferior to IOS, now it not only caught up, but surpassed it. In other words. IOS 3 to IOS 6 is a small jump. Android 2 to 4 is a huge jump.


Feeble. Not getting system updates is feature not a bug. Really feeble.


RE: So Apple is 19.2%
By retrospooty on 8/8/2012 6:40:54 PM , Rating: 2
"Feeble. Not getting system updates is feature not a bug. Really feeble."

Updates, are not the Android platforms strength, variety is. With most people inthe US upgrading every 13 month on average, its really not much of an issue. You make it like its a huge thing, because of course its Apple advantage, but it isn't.

I was also pointing out that an OS update for Apple isnt much of an update. They just rev it up yearly, regardless of the additions to it. IOS 6 could easily be called IOS 2.4. To do a minor OS update for 2-3 phones is easy. To do a major OS upgrade to 50+ phones is not. That's all I am saying.


RE: So Apple is 19.2%
By Reclaimer77 on 8/8/2012 6:57:17 PM , Rating: 2
You would think that with Android gaining market share every quarter, they would stop pretending that the update situation is paramount. But..alas.... 2+2=7?


RE: So Apple is 19.2%
By retrospooty on 8/9/2012 8:13:19 AM , Rating: 2
Well, you have to hold on to what you got. And if your an Apple fanboy these days, you dont have alot left. Every couple of months that goes by takes another item or two from the Apple win column to the Android side. What's left? Apps store/Developer support and legacy device upgrades... So hype them up like there is no tommorrow. Clearly those are the two most important things to all smartphone buyers ;)


RE: So Apple is 19.2%
By elleehswon on 8/9/2012 3:54:39 AM , Rating: 2
..yea, and a iphone 3gs has the same functionality as the 4s.....lolololololololololololol. here, we upgraded your phone to the newest version of IOS. It has a bunch of features your phone doesn't support, but hey, it's the newest version, right? It also made your 3gs slow down to a crawl so you can buy a new one!! Great, huh?
(apparently the "magic" leaked out of the battery and clogged up the bus lines.) Again, this is good because you need to buy a new phone now.

Tony, your response is feeble.


RE: So Apple is 19.2%
By Reclaimer77 on 8/8/12, Rating: 0
RE: So Apple is 19.2%
By retrospooty on 8/9/2012 8:16:08 AM , Rating: 2
"Apple's comfy yet confining brand of a tightly controlled vertically integrated hardware/software solution appeals to you greatly, I get that. But it didn't appeal to most PC users in the 80's and 90's, and now we have another two horse race between Apple and Google. Google is pulling away, just deal with that."

This

+1


RE: So Apple is 19.2%
By elleehswon on 8/8/2012 9:55:39 AM , Rating: 1
Typical biased response.

quote:
Grouping all Android devices together to get 65.8% isn't all that useful data wise. 'Android' isn't a salable product, it's like saying 65.8% of all household appliances run on AC power. Since Google is giving the OS away for free, what war of the smartphones is being fought here and what is the payoff for Google?


The payoff for google is:
ad revenue.
google service revenue.
search data.


RE: So Apple is 19.2%
By Motoman on 8/8/2012 11:17:27 AM , Rating: 1
...and world domination.

I, for one, welcome our new Googly overlords.


RE: So Apple is 19.2%
By amanojaku on 8/8/2012 11:25:58 AM , Rating: 2
You've got it backwards. We lord over Google, who needs our money.


RE: So Apple is 19.2%
By Mitch101 on 8/8/2012 12:24:03 PM , Rating: 1
Microsoft they made 800 million so far on latest Android devices from Samsung and HTC.

DT wont allow link so google it.


RE: So Apple is 19.2%
By weskurtz0081 on 8/8/2012 9:58:52 AM , Rating: 1
RE: So Apple is 19.2%
By nafhan on 8/8/2012 10:58:51 AM , Rating: 1
quote:
Grouping all Android devices together to get 65.8% isn't all that useful data wise.
If the context of the article is "ways to make Apple's market share look higher", then you would be correct. The data, as is, is perfectly fine if you are talking about mobile OS market share. Regardless, iOS isn't a salable product, either, and also runs on multiple devices.
quote:
what war of the smartphones is being fought here and what is the payoff for Google?
This is pretty obvious if you look at how Google makes money. Reason number one is almost certainly: they don't want to be locked out of mobile advertising.


RE: So Apple is 19.2%
By retrospooty on 8/8/2012 11:33:50 AM , Rating: 1
"Grouping all Android devices together to get 65.8% isn't all that useful data wise."


How is that not useful? We are looking at smartphones sold in Q2 2012 and what OS they run. I find it very useful...

Android 68.1%
IOS 16.9%
RIM 4.8%
Symbian 4.4%
WinMob 3.5%


RE: So Apple is 19.2%
By nolisi on 8/8/2012 11:48:31 AM , Rating: 1
quote:
'Android' isn't a salable product,


Nooo, of course it isn't a salable product, which explains exactly why people spend money on the devices.


RE: So Apple is 19.2%
By ihateu3 on 8/8/12, Rating: 0
RE: So Apple is 19.2%
By retrospooty on 8/8/2012 12:57:56 PM , Rating: 2
"It's Apple's choice to make their own hardware, they are not forced to do so..."

Exactly... If Apple were to open it up and allow IOS to be sold to any vendor that wanted it, we would see alot higher sales. Larger screens, qwerty kb', removable batteries, 4G, etc. Then again, supporting all that would make it buggy as hell and slow down the OS upgrade to a crawl. Apple is content making one phone, they make plenty profit from it, why change. They have proven that marketshare means little. Mac and its 6% marketshare still makes them alot of cash. IOS will wind up in the same boat.

This is how it works. If all things are equal, open platforms always win. In order for a closed platform to dominate it has to be far better, or far cheaper to get the sales. OF course, from 2007 to 2010 Apple sominated becasue it was far better. Now todays android phones are not only equal, but better in almost every way. The gap will continue to grow as Android development outpaces IOS. Look at IOS in the past 2 years. It's almost exactly the same. Look at Android. 2 years ago it was crap, not its better than IOS, far better. It will be an interesting 2 years coming.


"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

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