Quick Note: Ford Only Sells 38 Focus EVs in U.S. for July
August 3, 2012 2:15 PM
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For the total seven months of 2012 so far, the automaker has only sold 135 of these EVs
Ford's electric Focus hasn't had much luck in the sales department during 2012, and this was evident in July's numbers.
electric Ford Focus
, which is a 5-door hatchback electric vehicle (EV) that was first produced in December 2011, had a total of 38 sales in the United States for the month of July.
This was a pretty big drop from the 89 Ford Focus Electrics sold in June. However, for the total seven months of 2012 so far, the automaker has only sold 135 of these EVs.
Ford has built a total of 884 Ford Focus Electrics this year, with 121 built in July alone. The American automaker managed to sell zero Focus EVs in February, March and April.
Ford hasn't given any sales predictions for the Focus EV throughout the rest of 2012, but said it will match supply with demand. For right now, the Focus EV is only available in California, New York and New Jersey. It will make its way to 19 other markets this fall.
The Detroit News
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8/6/2012 5:58:06 PM
The base EV Focus is quite a bit better than most other base cars in the compact vehicle class when it comes to features. Take a comparable regular Focus for features, and then you can have a proper comparison. I don't care for the EV myself, because I drive too much to make it a good idea, but people need to be FAIR when they make their comparisons.
MyFord Touch, reverse sensing system, and the other additional features make it more comparable to a $25,000 Focus at the very least. Yes, that is still a big jump to get to $40,000, but there is also a big difference between expected sales between the two. When volumes are expected to be low due to limited places the car is available, the price DOES go way up. If Ford expected to sell as many EVs as a regular Focus, the price would be much closer.
8/10/2012 12:20:36 PM
I can't agree that the price would be much closer, the reason they are not ramping up production and availability to the same levels is they do not anticipate sales at the same volume because of the large cost difference to build it, as well as the limited cruise range.
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