Microsoft Looks to Scrap "Metro" Codename
August 3, 2012 7:52 PM
comment(s) - last by
Does a UI by any other name smell as sweet?
Microsoft Corp. (
) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found
in Windows 8
, Windows Phone, and certain company websites.
A leaked internal company
mentions the decision being made after "discussions with an important European partner". One
is that German retailer Metro AG (
), which appears to control the EU trademark on the word "Metro", threatened to sue.
Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished
lashing it with fines
, and which is currently
considering new fines
browsers in Windows 8
Regardless, Microsoft advises employees to "discontinue the use". As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.
The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.
Metro is one of Germany's largest retailers.
The good news for Microsoft is that given the
has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.
This article is over a month old, voting and posting comments is disabled
RE: call it what you want
8/6/2012 6:00:42 AM
Us power users will continue to sound off ...
Saying you don't speak for everyone and then going on to start at statement with what I just quoted is sort of silly.
I for one will pick Win8 over Vista any day and I'm pretty sure the label "power user" fits me just fine. It's not that I am happy with Win8 but after giving it a real try I gotta say it is not all bad. Do I miss the Stat button and what sits behind it for sure but it's not like the Metro UI is useless just different and this is even using a keyboard without Windows keys (a Model M).
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
Windows 8 Pumps up Metro UI With DirectX 11.1 Graphics
July 24, 2012, 11:00 AM
EU to Probe Microsoft Vigorously for Windows 8 Browser API Abuse
July 19, 2012, 5:23 PM
EU Chastises Microsoft's "Browser Ballot" Screen in Windows 7, More Fines Possible
July 17, 2012, 1:55 PM
EU Court Orders Microsoft to Pay up Most of Record Fine
June 28, 2012, 2:57 AM
Windows 8 Desktop's Metro UI Makeover Leaks
June 14, 2012, 11:21 AM
Quick Note: Whoops, Microsoft Pushed Unwanted Windows 10 to Some Users
October 15, 2015, 9:04 PM
Quick Note: Windows 10 Insider Preview Build 10565 Fixes Boot Camp 6.0 Issues
October 13, 2015, 11:39 AM
Microsoft's HD-500 ("Display Dock"), the Magic Sauce Behind Continuum
October 6, 2015, 5:30 PM
Quick Note: Windows 10 Hits 110 Million Devices, VMs
October 6, 2015, 4:30 PM
Windows 10 on Raspberry Pi, IoT Devices Sees Developer Debut
August 12, 2015, 2:41 PM
Sony Issues Bizzare "Do Not Update" Edict to VAIO PC Owners
August 11, 2015, 9:42 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information