Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet

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RE: call it what you want
By inighthawki on 8/5/2012 8:26:25 PM , Rating: 5
You do know that the start screen is really just a full screen version of the start menu, right? And worried about those other options (computer, control panel, etc)? Just right click instead and you get a power user menu with all those options. You don't really lose any functionality. In fact you even gain some.

RE: call it what you want
By kleinma on 8/5/2012 8:54:33 PM , Rating: 3
GodMode even works in Win8 just like it did in Win7.

Create a folder, rename the folder to


and you have instant access to all config/admin type things you need (and it is searchable since it comes up in explorer) and you don't need to even leave the desktop to use it for those who are terrified of the start screen in Win8.

RE: call it what you want
By espaghetti on 8/5/2012 11:10:13 PM , Rating: 2
Wrong! It's a complete pain in the ass! I cannot turn it into a simple list. I have ridiculous squares that eat up space. Half of them I can't re-size or rename. It's dumb. The store is point blank useless. Not one app that I need or want. I tried the accuweather app only to be told that location services on my phone needed to be turned on..BAHAHAHHAHA! It's a PC!

Listen, I've read about 25 things I like about 8. The "Metro" or "who cares what it's called" belongs anywhere but my desktop pc.

RE: call it what you want
By acer905 on 8/6/2012 12:16:03 PM , Rating: 1
For a full list of all programs, metro or classic, go to the start screen and right click. Is that so hard?

Also, the OS is not released yet. The store itself is a preview app. IT IS FOR DEVELOPMENT.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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