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Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet



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By HoosierEngineer5 on 8/5/2012 10:45:44 AM , Rating: 0
In my experience, Windows 7 tries to group items by application rather than by any other type of association. If you open a Word document, it gets grouped with other word documents. This requires that you note what type of document you are download, whether that application is running, locate it, then look to the end of the segment containing those associated files. In XP, you could set it up to conveniently be located at the end. What is really frustrating is that some websites open another page that simply enables downloading (and asking 'are you sure') from THIRD window which contains the information requested. Managing all this poorly organized clutter is an unnecessary waste of time, in my opinion.


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