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Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet



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RE: call it what you want
By Camikazi on 8/4/2012 5:56:35 PM , Rating: 2
PDF or other files opening in the browser will only happen if you have a plugin (or program) installed that does that and will always happen once you set it to do that (BTW the button blinks when a new window is opened). My computers come out of standby and hibernate with no problems at all every time, dunno what is wrong with you comp.

I'm not even sure how you can't tell what each window does so not even going to try that one as for the questions if you haven't noticed the average user isn't too bright so asking more than once is the best way to make them think if they want to open that file. As for the booting that depends on your computer and what you have starting up, on a more recent computer Windows 7 will be faster on a slower, older comp Windows XP might be faster but that isn't guaranteed.


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