backtop


Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: The Lazy and Stupid have spoken!!
By BenSkywalker on 8/4/2012 4:27:42 PM , Rating: 2
I've been running Android devices since 1.5, have several different iOS devices around the house, tablets phones and one thing that using them for the last half decade has clearly shown me- Microsoft's tile UI is undoubtedly the poorest UI in the market.

After the horrific failure that was WinMo6.5 MS launches WinPhone7 to the world and, shockingly, managed to *lose* marketshare.

Their tile UI, looking at explicitly and solely from a touch device basis- is utterly terrible. It isn't that it isn't perfect, or that it isn't great, it is a shamefully bad product that should have never been released.

Lack of flexibility, lack of usability, and particularly versus the market dominating Android- the lack of a "Start Menu"(App Drawer), WP7 has been an absolute failure for MS and they get the idea to take this failure of a touch screen UI and force it down the throat of their desktop users? WinMo6.5 took the desktop UI and tried to cram that down the throat of touchscreen users and it worked better then the UI they designed for touch from the outset based on simply observing marketshare.

I ran Vista in beta until a year after Win7 hit because I had no issues with Vista honestly. Been running MS OSs since the early 80s(my first MS 'OS' was running on Apple hardware- and Apple shipped it that way). I used IE as my main browser up until recently and I still use Office. If Win8 is the future direction for MS I'm done with them altogether. Win8 is utterly terrible, even if you are looking at it strictly from a touch perspective.


By acer905 on 8/6/2012 12:37:21 PM , Rating: 2
quote:
and particularly versus the market dominating Android- the lack of a "Start Menu"(App Drawer)


I take it from your comment that you have never personally used WP7 in your life. Or if you are, you are too great an idiot to understand how to swipe left.


“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki