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Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet



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RE: call it what you want
By HoosierEngineer5 on 8/4/2012 12:29:47 PM , Rating: 1
By the way, who picks these crazy names? How is an operating system similar to a subway?

At least when you search for 'XP', you don't get unrelated results.


RE: call it what you want
By Taft12 on 8/4/2012 10:05:48 PM , Rating: 2
They only call it the Metro in one country, and Metro is not an OS. Also what about all those hits for experience points and extreme programming? Are you sure you're an engineer?


By HoosierEngineer5 on 8/5/2012 10:34:39 AM , Rating: 2
What is it then? As I understand it, it isn't simply an application you install. Is it like a web browser that you can replace with another vendor's version? I think many people would be interested if that were the case.

And yes, the diploma says Master of Science in Electrical Engineering.


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