Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet

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RE: call it what you want
By HoosierEngineer5 on 8/4/2012 12:27:23 PM , Rating: 3
In my experience, Windows 7 boots more slowly than XP. Trying to figure out where a newly opened window appears on the task bar is never fun (did the PDF open in a browser, or in Reader?). It regularly locks up when resuming. It's hard to tell where one window ends and another begins (I am often closing down the wrong window). It always asks stupid questions (are you sure you want to open this? Are you really sure? Double-extra-secret sure?). I am sure security is better, but that doesn't positively affect the user experience.

Kudos to the folks that wrote XP. Obviously a tough act to follow.

RE: call it what you want
By HoosierEngineer5 on 8/4/2012 12:29:47 PM , Rating: 1
By the way, who picks these crazy names? How is an operating system similar to a subway?

At least when you search for 'XP', you don't get unrelated results.

RE: call it what you want
By Taft12 on 8/4/2012 10:05:48 PM , Rating: 2
They only call it the Metro in one country, and Metro is not an OS. Also what about all those hits for experience points and extreme programming? Are you sure you're an engineer?

By HoosierEngineer5 on 8/5/2012 10:34:39 AM , Rating: 2
What is it then? As I understand it, it isn't simply an application you install. Is it like a web browser that you can replace with another vendor's version? I think many people would be interested if that were the case.

And yes, the diploma says Master of Science in Electrical Engineering.

RE: call it what you want
By Camikazi on 8/4/2012 5:56:35 PM , Rating: 2
PDF or other files opening in the browser will only happen if you have a plugin (or program) installed that does that and will always happen once you set it to do that (BTW the button blinks when a new window is opened). My computers come out of standby and hibernate with no problems at all every time, dunno what is wrong with you comp.

I'm not even sure how you can't tell what each window does so not even going to try that one as for the questions if you haven't noticed the average user isn't too bright so asking more than once is the best way to make them think if they want to open that file. As for the booting that depends on your computer and what you have starting up, on a more recent computer Windows 7 will be faster on a slower, older comp Windows XP might be faster but that isn't guaranteed.

"This is about the Internet.  Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis

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