Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

The Lazy and Stupid have spoken!!
By Cerin218 on 8/4/2012 3:50:33 AM , Rating: 0
If you don't get tiles. You are dumb. Microsoft has it figured out. Tablets are going to kill the laptop as surely as Google is currently the single cell organism that will become SkyNet. Most of you are dinosaurs that haven't figured out the volcanic ash has killed you yet. How many of you here have a cell phone. Is it a smart phone. If it is, it has some sort of touch screen. Even Microsoft themselves took nearly a decade to kill the stylus, but now smartphones are touch. So are tablets. Just the right in between. When you are sitting on a bus, your phone has a great form factor. When you are sitting on a couch, your Phone is too small. But your laptop is a pain in the butt to open and boot. You don't really need the keyboard. Most of the time you aren't emailing grandma. And with an instant on, it appeals to peoples need for instant gratification. Majority of people are causal users. They want to check email quick and maybe do a bit of surfing. Maybe run an app here and there. Tiles work fine. Tiles can actually communicate more information than a normal start menu. I can see Facebook status of friends. I can see the weather. See if I have email. See what media I have playing. Be given calendar reminders. Have my XBox Avatar wave to me occasionally which feeds my ego. I mean, it's ME waving at ME. Bad a**. I click a tile to get to darn near anything. Even the DESKTOP!! Wow!! Of course most of you complaining are doing so because it takes THREE clicks to get to something instead of TWO. This saving yourself 14.7 minutes over the course of your life (I didn't do a scientific study to determine this number, I pretty much eyeballed it, but feel pretty confident.) The tiles condition you to the change that is touch. You are already XBoxing with tiles and survived. Many of us chose Winodws Phone 7 for the very same reason.

I feel for you. You see the asteroid coming towards your Earth and know there is nothing you can do to change it. laptops will croak. I'm calling it. I like Windows 8. It gives big shapes and pretty colors for the majority of dumb to use it. And yet still has windows underneath for those of us that can use it, or still want it.

If you use a desktop, those are NOT going away. But that's a different rant.

Hate Windows 8 all you want. Or get used to it. It's the next thing. Surface is coming and once people realize they can have a tablet that does the job of a tablet AND a laptop and can run all Windows software natively, the rest of you will be a rebel faction cut off and abandoned by the rest of the revolution.

By lotharamious on 8/4/2012 1:31:28 PM , Rating: 1
Truth. Every word.

The coming tablet revolution will enable so many more usage scearios then we currently have. The trolls here couldn't possibly imagine computers doing ANYTHING other than what they can currently do (let's not forget our computing devices of yesterday/today/tomorrow in theory can solve ANY Turing-decidable problem).

MS are setting themselves up nicely for a completely new personal computing market. That's right. Desktop be damned. The money is drying up in the traditional computing sense. Don't believe me? Google latest trends on sales of desktops, laptops, and tablets. Take a guess at which one is going to dwarf the other two in just a few years time... small, lightweight, portable, anywhere, fast, fluid, always-on... it's just what people want. It's what years of research have shown people want. Apple furthers the evidence by reporting quarter after quarter of ridiculous revenue and profit from their relatively new cash cow of iOS devices.

Honestly, I currently sport 1 laptop and 1 desktop. Since first using the developer preview in September, I can't wait to ditch both and only use a touch device, with a closet server for my movies/music/etc. Then I can get all my data from anywhere, and only need to carry around one device. Need to do some work? get a keyboard/mouse/monitor and hook them up. BAM! Windows 8 desktop to the rescue. It's pretty much the same as Windows 7, and can even, by-golly, run all of EA-Activision's re-released crap.

Speaking of games, geez, how will you do that without a desktop? Easy. Thunderbolt + external graphics card (Yep, they're not released yet. But in another year I don't think that will be the case).

I'm fucking sick of hearing the hate on the start screen. Have you guys even used Windows 8 for more than about 10 seconds? Do you honestly think you'll spend more than 3 seconds at the start screen if you're actively working on something on a computer? Do you spend all day at the office staring at your current Start Menu going "Wow, I love how organized all my programs are!"

It was a nauseating experience, indeed, reading all of these haters' postings. Everyone here is so BLIND. We need more forward thinking from people like Cerin.

RE: The Lazy and Stupid have spoken!!
By BenSkywalker on 8/4/2012 4:27:42 PM , Rating: 2
I've been running Android devices since 1.5, have several different iOS devices around the house, tablets phones and one thing that using them for the last half decade has clearly shown me- Microsoft's tile UI is undoubtedly the poorest UI in the market.

After the horrific failure that was WinMo6.5 MS launches WinPhone7 to the world and, shockingly, managed to *lose* marketshare.

Their tile UI, looking at explicitly and solely from a touch device basis- is utterly terrible. It isn't that it isn't perfect, or that it isn't great, it is a shamefully bad product that should have never been released.

Lack of flexibility, lack of usability, and particularly versus the market dominating Android- the lack of a "Start Menu"(App Drawer), WP7 has been an absolute failure for MS and they get the idea to take this failure of a touch screen UI and force it down the throat of their desktop users? WinMo6.5 took the desktop UI and tried to cram that down the throat of touchscreen users and it worked better then the UI they designed for touch from the outset based on simply observing marketshare.

I ran Vista in beta until a year after Win7 hit because I had no issues with Vista honestly. Been running MS OSs since the early 80s(my first MS 'OS' was running on Apple hardware- and Apple shipped it that way). I used IE as my main browser up until recently and I still use Office. If Win8 is the future direction for MS I'm done with them altogether. Win8 is utterly terrible, even if you are looking at it strictly from a touch perspective.

By acer905 on 8/6/2012 12:37:21 PM , Rating: 2
and particularly versus the market dominating Android- the lack of a "Start Menu"(App Drawer)

I take it from your comment that you have never personally used WP7 in your life. Or if you are, you are too great an idiot to understand how to swipe left.

By Belard on 8/5/2012 10:41:50 AM , Rating: 2
Gee, yet many in the PC world has been saying the iPad and tablets were a fad until 2012. Tiles have their place... but the Win7-x86 desktop isn't it.

If you are in desktop mode, then any benefit of tiles is gone. If you are in metro Apps, you still cannot see the tiles. Yet with Windows7, you can see the Start Menu (same as the start screen in W8) and your data and gadgets at the same time.

Since Metro Apps are not compatible With Windows and most of us really don't need MS-Office, who needs Windows8? Time to go Linux, Apple, ChromeOS or Android.

BTW: you are right - I use my iPad around the home because it takes about 1~2 seconds to turn on and connected to my network. I can quickly look up something on the internet without waiting for Windows to wake up or boot up. Its lighter than my notebook of course.

Its almost 20 years of WindowsOS... frankly, its getting to be more of a pain in the ass to deal with. It was nice in the old days, you bought your OS upgrade disks, you installed and and you were done. These keys, these activations, these DRMs, these phone calls, etc... its old and we pay for this crap?

The price of Linux or Android is free. Its about time we started moving long.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki