backtop


Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By Taurus229 on 8/3/2012 10:50:35 PM , Rating: 2
It does not change what it is, crap for desktop users. Congrats, Microsoft, You have driven away another desktop user.
I've just downloaded Mountain Lion, works well for a desktop. I do not need Windows 8 UI or whatever you want to call it. Yes, for the first time since Windows 3xx, I am using a Mac.




By bupkus on 8/3/2012 10:56:55 PM , Rating: 3
So you're saying that one look at Windows 8 didn't just cause you to stay with Windows 7. It made you run out an buy and Apple. Really? Thanks for the smile. But really, man, that sounds so... so.. stupid.


By TakinYourPoints on 8/3/2012 11:03:31 PM , Rating: 2
Not really, Mountain Lion is a fantastic desktop UI, and its pretty much the best thing for a laptop. Windows 7 is good but it certainly doesn't move forward in the same way.

If only Microsoft kept up with something as good on the desktop instead of the mess that Windows 8 is. The Release Preview exceeded my expectations as to how much it screwed up, and this is before getting to the Metro UI


By bupkus on 8/5/2012 8:04:10 AM , Rating: 2
Well, I'm not really experienced with any of the Apple products. I have been building my own systems for years and I find as each year passes it gets easier partly to my experience but mostly because of improvements in design.
I very much liked Windows 7 and don't really feel a need to jump ship. If I ever used an Apple desktop maybe I would like that more, but my liking it wouldn't eliminate the obstacle of cost nor would I like to pay much more for an incremental improvement.

If I were as the OP, offended by the Windows 8 product for some personal reason I would simply switch to linux which I have used on and off for many years.

Truthfully, I wouldn't have posted if the OP's reason for switching had been for a positive move to Apple rather than a negative response to Windows 8.


By TakinYourPoints on 8/5/2012 9:22:54 PM , Rating: 2
I've been building my own systems since the mid-90s. I don't think that using Apple products and building PCs is mutually exclusive in the slightest. Aside from giving access to excellent laptops and user interfaces, it also broadens one's technical knowledge past what comes out of Redmond, not a bad thing IMHO.

As for the second point, this is very well said, I couldn't agree more:
quote:
Truthfully, I wouldn't have posted if the OP's reason for switching had been for a positive move to Apple rather than a negative response to Windows 8.


Cheers


By lexluthermiester on 8/4/2012 6:40:52 AM , Rating: 2
Now this is an argument that makes sense. Don't like Windows 8, stick with 7 or even XP[Yes I said it and still use it]. Plain and simple. And you're right, what daffy nitwit would run out and buy a Mac after one look at Win8?

Mac's are great for some. Linux great for others. But anyone wanting the awesome variety of software available for nearly any use, Windows is you're answer. I have my beefs with MS, but no one can deny the wealth of software out there for the Windows environment.


"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki