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Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet

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What's in a name?
By Belard on 8/3/2012 9:02:26 PM , Rating: 2
"changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8" LOL!!

No matter what you call it, a turd in any language is still a turd.

They call rename the UI anything they want, its crap.

This story about "METRO AG" is BS. There are all kinds of companies called APPLE. Like Apple Automotive, etc - which has nothing to do with Apple Computers. Nobody would be confused about Metro UI and Metro Store since the name "metro" is generic. Like the METRO line (trains) which are called Metro on both sides of the pond.

RE: What's in a name?
By mckinney on 8/3/2012 9:21:47 PM , Rating: 2
They probably couldn't copy write "Metro" because it was too generic.

I heard they were going with BOB 2.0

RE: What's in a name?
By kleinma on 8/5/2012 9:01:16 PM , Rating: 2
If the story was BS you don't think Metro AG would say something about it? No you wouldn't think that because you are too busy being an idiot.

RE: What's in a name?
By Belard on 8/6/2012 3:22:26 AM , Rating: 2
Who knows? Many companies DON'T comment anything. The Meto AG is speculation.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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