Print 74 comment(s) - last by Taft12.. on Aug 8 at 12:39 PM

Does a UI by any other name smell as sweet?

Microsoft Corp. (MSFT) is reportedly preparing a major change in terms of branding, scrapping the codename "Metro", which was previous used to refer to the user interface text/geometry/color style found in Windows 8, Windows Phone, and certain company websites.

A leaked internal company memo mentions the decision being made after "discussions with an important European partner".  One leading hypothesis is that German retailer Metro AG (ETR:MEO), which appears to control the EU trademark on the word "Metro", threatened to sue.

Microsoft may be cautious about generating any more ill will in the European Union, a region that has already relished lashing it with fines, and which is currently considering new fines related to browsers in Windows 8.

Regardless, Microsoft advises employees to "discontinue the use".  As a stop-gap, the interface that shall not be named by its former name shall be called "Windows 8 style UI", according to Microsoft, until a more permanent name is decided upon.  

The decision on the more catchy new name should come "by the end of this week", hopefully with a bit more trademark research this time around.

Metro store
Metro is one of Germany's largest retailers.

The good news for Microsoft is that given the mixed press Windows 8's Metro makeover has received, changing the name may actually reduce public awareness of some of the harsher criticism of Windows 8, which largely comes from power-users and is of questionable applicability to the average non-enthusiast/non-power-user.

Sources: The Verge, ZDNet

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RE: call it what you want
By BigEdMan on 8/3/2012 8:06:21 PM , Rating: 5
Love it on my phone...
But no way will it go on my desktop!
Hell, I'll even pass on Battlefield 4 if I have too.

Hope it gets a better name now.

RE: call it what you want
By inighthawki on 8/3/2012 8:51:04 PM , Rating: 1
Then don't use it. There is still an actual desktop that has even more features than Windows 7.

RE: call it what you want
By JKflipflop98 on 8/4/2012 9:30:08 PM , Rating: 1
Apparently clicking the little "x" button is beyond their comprehension.

RE: call it what you want
By Spuke on 8/3/2012 11:52:13 PM , Rating: 3
Hell, I'll even pass on Battlefield 4 if I have too.
F@$k that!

RE: call it what you want
By Samus on 8/4/12, Rating: -1
RE: call it what you want
By MrBlastman on 8/6/2012 12:06:43 PM , Rating: 1
There's better stuff out there than Battlefield, though. :)

Take Mechwarrior Living Legends, for instance. It's like Battlefield with mechs and vehicles... the biggest difference is 99% of the time you're in a vehicle and not on foot--what's not to like about that?

RE: call it what you want
By polishvendetta on 8/6/12, Rating: 0
"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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